This list of Google Ads
Search Certification Exam Questions & Answers 2020
1. A Golf Enthusiast
Regularly Watches Instructional Videos About Golf, Has Recently Searched For
The Best Golf Clubs On Google.Com, And Has Researched Golf Courses On Google
Maps. Which Type Of Search Audience Solution Would Best Reach This Individual?
- Affinity
Audience
- In-Market
Audience
- Detailed
Demographics
- Similar
Audiences for Search
2. A Water-Sports Company
Specializes In Custom-Made Watercrafts And Accessories.Their Marketing Manager
Decides To Use The Broad-Match Keyword, “Boat.” The Manager Then Adds “Paddle”
As A Broad-Match Modifier. Which Two Searches May Prompt The Marketing
Manager’s Ad? (Choose Two.)
- Travel
on a paddle ship
- A
green boat paddle
- Boats
and ships
- Boat
adventure
- Rowboat
paddling
3. Ad Extensions Assist In
Providing Users With Which Two Things They Want From Their Search Experience?
(Choose Two.)
- Relevant
information
- Information
based on their moment
- Attractive
imagery
- Product
and service comparisons
- News
items related to their search
4. After Running A Google
Search Ads Campaign For Several Months, Meredith Notices Sales Of Her
Advertised Products Are Starting To Lag. She Checks Her Google Ads
Recommendations Page And Notices That Her Campaign’s Optimization Score Is 22%.
What Does This Score Tell Meredith About Her Google Search Ads Campaign?
- The
campaign could be improved by 78% if the listed recommendations are
followed.
- The
campaign’s budget needs to be raised by 22% to be fully optimized.
- 22%
of the revenue she allocates to her campaign is being used in the wrong
areas.
- Her
campaign is being outperformed by 78% of businesses like hers.
5. Alex Has Started A
Google Search Campaign Designed To Promote His Online Motorcycle Accessories
Store. His Store Focuses On Custom Helmets. How Might Google Search Ads Provide
Value To Alex?
- By
showing his ad to people searching for related information about helmets.
- By
linking to Alex’s ad from related social-media groups.
- By
displaying Alex’s ad on a website that reviews motorcycle helmets.
- By
including his ad on similar motorcycle accessory store websites.
6. An Advertising Executive
Takes Over A Google Search Ads Campaign. On His Google Ads Recommendations Page
He Notes That The Campaign’s Optimization Score Is 40%. What Does This Score
Indicate?
- The
campaign could be improved by 60% if the listed recommendations are
followed.
- The
campaign is 60% less optimal than other company campaigns.
- The
campaign is running 40% over budget.
- The
campaign is 40% optimized for the given keywords chosen by the previous
campaign manager.
7. As A Digital Strategist,
Jared Wants To Add Something Extra To His Ads To Give Users More Incentive To
Click And Convert. He’s Considering Using The Two Optional Field Paths In The
URL Component Of The Ad, But Needs To Be Certain His Messaging Will Fit. How
Many Total Characters Can He Use In Each Of These Optional Paths?
- Up
to 15 characters in each
- Unlimited
number of characters in each
- Up
to 10 characters in each
- Up
to 10 characters in one and 5 in another, for a total of 15
8. As An Advertiser,
Creating Your First Text Ad In Google Ads Is A Simple Five-Step Process.
Arrange The Five Steps In Order, With The First Step On Top.
- First
step: Sign in to the Google Ads account where you wish to make the text
ad.
- Second
Step: In the page menu on the left of the screen, select Ads &
Extensions.
- Third
Step: Choose the + button, and then select Text Ad from the available
options.
- Fourth
Step: Enter the headlines, URL, and description lines you wish to use.
- Fifth
Step: Ensure the ad meets Google’s editorial guidelines, and press Save
Ad.
9. Asam Is Learning About
Google Ads Search. He Wants To Know Why A Marketer Might Use Callout
Extensions. For Which Activity Are Callout Extensions Beneficial?
- Highlight
key information and unique selling points of a business
- Give
potential customers the ability to contact a business via a text message
- Allow
users to navigate to specific pages directly from an ad
- Provide
potential customers with the ability to call a business directly from an
ad
10. Automated Bidding Does
The Heavy Lifting For Advertisers On Google Ads. What Does Automated Bidding
Use To Set The Right Bid For Every Auction?
- Machine
learning
- Ad
extensions
- Manual
control
- Seller
ratings
11. Ben Is Currently
Managing A Campaign That Has A Total Investment Of $7,000, Generates 1,400
Conversions And Has A CPA (Cost Per Acquisition) Of $5. Ben Needs To Sell
Excess Inventory. To Meet This Goal, He’s Willing To Increase His CPA And
Campaign Investment. Which Of The Following Plans, Built In The Performance
Planner, Will Assist Ben In Achieving His Marketing Goal Of Selling Excess
Inventory?
- An
investment of $9,600 to generate 1,600 conversions with a CPA of $6
- An
investment of $9,800 to generate 1,400 conversions and a CPA of $7
- An
investment of $8,400 to generate 1,400 conversions and a CPA of $6
- An
investment of $9,100 to generate 1,300 conversions and a CPA of $7
12. Bernadette’s In Charge
Of Marketing A New Product In A Highly Competitive Segment. She’s Planning To
Launch A Google Search Campaign As Part Of Her Overall Strategy. What Value Can
Be Recognized By Launching A Google Search Campaign?
- Her
business will have a competitive presence with similar businesses during
searches.
- It
will bring Bernadette’s website better page rank.
- Ads
from Bernadette’s campaign will appear in traditional media with related
content.
- Users
will receive ads when physically near any of Bernadette’s storefronts.
13. Bob’s Electronics
Company Has Quite A Buzz Around A New Television They’re Launching, Called UltraView1000.
This Television Is Equipped With An Accessibility Feature That Lets Voice
Commands It. Bob Decides To Use Broad Match Modifier In His Search Ads Campaign
With The Keywords “Television,” “Accessible,” And “Voice.” Which Benefit Does
Broad Match Modifier Give Bob’s Search Ads Campaign?
- Bob’s
ad will appear if search terms contain at least all three of the keywords
or variations of those terms.
- Bob’s
ad will appear if search terms contain at least one of the keywords or
variations of those terms.
- Bob’s
ad will appear if search terms contain at least one of the keywords and
words right before or after them.
- Bob’s
ad will appear if the search terms contain all three of the exact
keywords.
14. Bob’s Electronics
Company Is Launching A New Television Called UltraView1000. Bob Decides To Use
Broad Match In His Search Ads Campaign With The Keyword “Television.” How Will
Broad Match Benefit Bob’s Campaign?
- Bob’s
ad will appear if the search terms only contain his brand of television,
UtraView1000.
- Bob’s
ad will appear if search terms contain some variation of his keyword, such
as “TV.”
- Bob’s
ad will only appear if the search terms contain the exact keyword,
“television.”
- Bob’s
ad will only appear if the search term is exactly “television” with
additional words before and after.
15. Bob’s Electronics
Company Is Launching The Sale Of A New Television, UltraView1000. Bob Decides
To Use Phrase Match In His Search Ads Campaign Because He Wants Searches That
Contain UltraView1000 To Show His Ad. How Else Will Phrase Match Benefit Bob’s
Campaign?
- Bob’s
ad will show on searches for television features similar to UltraView1000.
- Bob’s
ad will show on searches for UltraView1000 and additional words before and
after.
- Bob’s
ad will show on searches for televisions that came to market at the same
time as UltraView1000.
- Bob’s
ad will show on searches with only UltraView1000 included in them, with no
additional words.
16. Brenda’s Working On
Improving A Google Search Ad’s Quality Score So It Potentially Gets A Better Ad
Rank And Performs Better In The Ad Auction. What Change To Brenda’s Ad Might
Improve The Ad Rank? Google Ads Search Certification
- Incorporating
an image to make the ad more enticing.
- Adding seasonal messaging during the holiday season.
- Making
the headline bold to potentially improve the eCTR.
- Using
colors in the message text to improve Quality Score.
17. Brian Manages His
Company’s Google Search Ads Campaign. He Regularly Reviews The Optimization
Score To Make His Google Search Campaign As Effective As Possible. What Is
Brian’s Optimization Score Based Upon?
- Testing
and reporting on the speed of Brian’s websites
- Key
aspects of his accounts, including statistics, settings, and industry
trends
- Judging
ad popularity on social media
- Comparing
Brian’s sales with ad serving data
18. Carlton Runs An
Adventure Excursion Company In South America. He’d Like To Increase The Number
Of People Booking His Tours. Which Activity Will Lead Potential Customers To
Carlton’s Company Through Google Search Ads?
- Watching
an online video about South America.
- Researching South American holiday destinations online.
- Looking
up passport rules for South America.
- Browsing
an adventure activities website.
19. Carrie Owns A Gardening
Store And Uses A Website To Promote All The Products She Sells. A User Saw A
Google Search Ad For One Of Her Products. What Might The User Have Been Doing?
- Searching
for related gardening information.
- Watching
a YouTube video on rose cultivation.
- Browsing
Carrie’s store website.
- Reading
an e-mail from Carrie’s business.
20. Clara Is An Advertising
Director Who Has Been Tasked With Optimizing Her Company’s Google Search
Campaign. How Can Clara Use The Optimization Score To Benefit Her Campaign?
- To
judge the popularity of her website compared to others
- To
understand the network performance of her website
- To
find how close her campaign is from potential ideal results
- To
compare the efficacy of her ad text creative with that of other ads
21. Each Similar Audience
Has Its Seed List Members Removed To Ensure What?
- That
ads do not risk double-serving
- That
ads are shown in competitive positions
- That
no user overlaps between a similar list and its seed list
- That
only highly-relevant traffic is targeted
22. Francine Is Advertising
Her Company’s Newest Video-Editing Software And Related Products. She Knows
That Best Practice Is To Create 3-5 Ads In Each Of Her Search Ad Groups. Why
Does Google Make This Recommendation?
- More
ads in an ad group means they receive a higher-quality score.
- More
ads in an ad group increases the chances of showing more than one ad per
auction.
- More
ads in an ad group means lower bounce rates for landing pages.
- More
ads in an ad group means more options for success in an auction.
23. Francis Wants To
Increase His Google Ads Skills And Optimize Results For His Clients. What Two
Best Practices Should Francis Adopt? (Choose Two.)
- Set
a keyword bid of at least $10 for each active ad group.
- Implement
one ad per ad group keyword, to a maximum of 100 ads.
- Include
three to five ads, and at least three extensions in each ad group.
- Choose
a minimum 100 keywords of all match types to capture traffic.
- Optimize
the campaign’s ad rotation for clicks or conversion actions.
24. Gina Wants To Be Able
To Try Out Multiple Combinations Of Headlines And Descriptions In Order To
Optimize Her Results. Her Marketing Department Suggests That She Use Responsive
Search Ads. What Are Two Benefits Gina Could Derive From Using Responsive
Search Ads? (Choose Two.)
- More
relevance
- Less
click-fraud
- Longer
funnels
- Greater
flexibility
- Lower
eCTR
25. Ginger’s Working On
Creating Her First Google Search Ad. She Wants To Create An Inviting And
Relevant Ad, So Potential Customers Will Respond Favorably. To Earn User
Clicks, Ginger Should Focus On Creating An Ad That _____. (Choose Two.)
- includes
a current promotion
- has
a larger font size
- is
listed after search results
- includes
at least two different colors
- has
a relevant headline
26. Google Ads Offers A
Variety Of Campaign Types That Determine Where Your Ad Will Appear And The
Format In Which It Will Be Displayed. What Are The Available Campaign Types?
- Search,
Display, Video, Print, and App
- Social,
Video, App, Audio, and Shopping Ads
- Search,
Display, Video, Shopping, and App
- Search,
Print, TV, Shopping, and App
27. Google Ads Reviews Saved
Text Ads To Ensure They Meet Advertising Policies Before Being Shown To Users.
What Criteria Are Reviewed By Google Ads?
- Goals
and analytics.
- Loading
and site speed.
- Content
and formatting.
- Length
and extensions.
28. Google Ads Was
Constructed Around Three Core Principles, Focused On Helping Businesses Reach
Their Online Potential. The First Of These Is Relevance. Google Ads Connects
Businesses With The Right People At The Right Time. Upon Which Other Principles
Was Google Ads Built?
- Options
and tracking
- Profit
and privacy.
- Credits
and context
- Control
and results
29. Google Ads Was Designed
To Deliver Three Things To Every Advertiser: Relevance, Control, And Results.
It Provides Relevance By Connecting Advertisers With The Right People At The
Right Time. It Provides Results By Charging Only When You Get A Click. How Does
Google Ads Provide Control?
- By
giving advertisers control over the number of specific actions their spend
will return
- By
giving advertisers control over which competitors they place ads in
auctions against
- By
giving advertisers control over the next highest bid allowed in auctions
they enter
- By
giving advertisers control over the maximum they spend per month.
30. Google Ads Was Designed
To Help Businesses Achieve Online Success. To Accomplish This, Google Ads Was
Built On Three Core Principles. What Are These Principles?
- Sales,
consideration, and integrity
- Growth,
reach, and traffic
- Influence,
awareness, and promotion
- Relevance,
control, and results
31. Hank Wants To Use A
“Maximize Conversions” Campaign With The Performance Planner. Which
Recommendation Can Be Provided To Hank By The Performance Planner?
- Recommended
campaign bid scaling
- A
recommended Campaign-level Target CPA (cost-per-acquisition)
- A
recommended Campaign-level Target ROAS (return-on-ad-spend)
- A
recommended average daily budget
32. Helen’s Heating And Air
(HHA) Wants To Encourage Interest In Their New Smart Refrigerators. They Know
That WidgetCo Also Sells Smart Refrigerators. HHA’s Marketing Manager Creates
The Broad Match Keyword “Refrigerator,” And Adds “WidgetCo” As A Negative
Keyword. Which Two Searches May Prompt The Ad? (Choose Two.)
- WidgetCo
customer support
- Refrigerator
reviews WidgetCo
- WidgetCo
refrigerator installation
- Smart
refrigerator reviews
- Energy-efficient
fridge
33.How Can Ad Extensions
Contribute To Increasing User Engagement?
- With
attractive images and videos.
- Ad
extensions include a “like” button to gauge if an ad is favorable.
- Ad
extensions include a “share” button.
- By
addressing a user’s intent, device, and location.
34. How Can Performance
Planner Serve Your Business?
- By
finding areas of your total budget that could contribute to marketing
- By
teaching your employees the fundamentals of personal budgeting
- By
determining which of Google’s ads are most appropriate for your brand
- By
optimizing your ad budget for maximum growth
35. How Does Automating
Your Bid Contribute To A Successful Google Ads Campaign?
- Automated
bidding’s algorithms integrate a minimum number of signals to evaluate
user intent.
- The
customer journey has become more direct, so setting bids should be based
on general user behavior.
- Cross-referencing
data with context to establish intent and set the appropriate bid is a
simple and direct task.
- Automated
bidding uses machine learning to algorithmically help you set the
appropriate bid for each and every auction.
36. How Is Using
Non-Last-Click Attribution Conversions Useful For Performance Planner
Forecasts?
- To
take advantage of seasonal trends throughout the year
- To
find growth opportunities regarding device targeting
- To
allocate budgets that drive incremental conversions
- To
identify the most profitable location targeting
37. Ideally, What’s The
Minimum Number Of Values You Should Aim For Per Header When Using Structured Snippet
Extensions?
- 3
- 6
- 4
- 5
38. In-Market Audiences
Allow The Opportunity To Specifically Identify What Kind Of User?
- Someone
who has an interest in a topic
- Someone
who writes content about a topic
- Someone
who is in the mindset to buy
- Someone
who has a passion for a topic
39. In-Market Audiences
Would Be Suited To Reach Which User?
- Someone
with a qualified interest in mountaineering
- Someone
researching the safety features of baby prams
- Someone
looking to purchase a new car
- Someone
excited about a new movie release
40. It Is 10 A.M. And You
Are Sitting In A Train Station In London, Looking Through Your Calendar On Your
Tablet. You Realize You Forgot To Book A Boat Ride For Your Trip To San
Francisco To See Alcatraz Prison. Match Each Signal Type With How It Is
Demonstrated In This Situation.
- Time
— It is 10 a.m.
- Interest
— I love historical sites and San Francisco.
- Intent
— I need to book a boat ride.
- Device
— I am using my tablet.
- Location
— I am sitting in a train station in London.
41. Jamie Wants To Focus On
Selling Her Overstocked Blue Saucepans. She Sets Up Keywords Using A
Broad-Match Modifier. What Are Two Ways The Broad-Match Modifier Makes Jamie’s
Work Easier? (Choose Two.)
- She
can explicitly choose keywords to ignore.
- Her
ad will only show for “blue saucepans.”
- She
doesn’t have to think of all the related saucepan keywords.
- She
can choose the exact searches her keywords will match.
- She
can easily select the color she wants to focus on.
42. Jasmine Is The Director
Of Marketing For A Chain Of Clothing Stores. She’s Been Given A Set Budget And
Needs To Drive As Many Potential Customers To Her Website As Possible. What
Automated Bidding Strategy Should She Use In Her Campaign?
- Target
return on ad spend (tROAS)
- Target
impression share
- Maximize
conversions
- Maximize
clicks
43. Jennifer’s Company
Wants To Increase Online Sales Of A Featured Product By Connecting With Users
Who Are Actively Researching Similar Products. What Benefit Would A Google
Search Campaign Provide Jennifer?
- Her
materials will display at the top in organic search results.
- Her
ads are likely to appear when a user is visiting a competitor’s website.
- She
can instantly have a social media presence with ads.
- Her
ads may appear when a user is likely to be interested in her product.
44. Jennifer’s Looking To
Limit The Number Of People Who See Her Google Search Ad For An All-Inclusive
Vacation To Paris. She Doesn’t Want To Match With People Looking For Anything
Else — Just “All-Inclusive Vacation Paris.” So She Limits Who Sees Her Ad Using
Exact Match Type. Which Search Terms Might Match With Jennifer’s Ad?
- Best
all-inclusive vacation
- All-inclusive
Paris holiday
- All-inclusive
family Paris vacation
- All-inclusive
vacation
45. Jerry’s Managing A
Google Search Campaign And Would Like To Improve The Position In Which His Ads
Appear. He’s Increased His Bids, But His Ad Still Isn’t Showing At The Top Of
Search Results. What Else Might He Do To Improve His Ad Rank?
- Create
a helpful, relevant landing page for the ad.
- Remove
ad extensions.
- Reduce
the number of words in the ad.
- Control
user signals and attributes.
46. Jim Has Created A
Google Search Ad With A Bid Of $5. Two Other Advertisers In An Auction Have
Bids Of $2.50 And $2. How Much Would Jim Pay For The First Spot In The Auction?
- $5
- $4.50
- $2.51
- $2.50
47. Jimmy Sells Televisions
On His Website. He Notices He’s Getting Traffic From Searches For A Brand He
Doesn’t Carry, And Sets Up A Negative Keyword For That Brand. How Does The
Negative Keyword Help Jimmy’s Advertising Campaign?
- Jimmy’s
ads will appear at a lower rate when users search for the television
brand.
- Common
misspellings and synonyms of his keywords will still allow his ads to be
shown.
- His
ads won’t be shown to users searching for the uncarried brand.
- Ads
for Jimmy’s business will be shown to the widest possible audience.
48. John’s Company Makes A
Great Product And Customers Are Happy With Their Purchases. Unfortunately, Few
Potential Customers Visit The Company’s Website. What Are Two Ways That
Responsive Search Ads Could Help John’s Company Reach More Potential Customers?
(Choose Two.)
- With
higher per-sale transaction returns, responsive ads increase the working
budget for an advertiser’s active campaigns.
- With
machine learning making the decisions, responsive ads are given
preferential treatment by the system in every auction.
- With
multiple headline and description options, responsive ads can compete in
more auctions for a wider range of search terms.
- With
lower costs-per-click, advertisers using responsive ads can afford to be
in more daily auctions.
49. John’s Plumbing Prides
Itself On Excellent Customer Service, Especially During After-Hours Service
Calls. They Want To Connect With People Who Need Emergency Plumbing Services In
The Middle Of The Night. Which Criteria Should John’s Plumbing Configure To
Meet This Goal?
- Networks
- Devices
- Ad
scheduling
- Ad
extensions
50. Karen Has Evaluated Her
Google Search Ads Campaign’s Optimization Score After Noticing That The
Campaign’s Performance Had Slipped. The Score Is Much Lower Than It Was A Month
Ago. She Accepts An Optimization Recommendation From The Available List. What
Will Happen To Her Campaign’s Optimization Score?
- It
will gradually improve by the end of the week.
- It
will improve the the end of the day.
- It
will improve upon acceptance.
- It
will improve by the end of the month.
51. Karen’s Washing Machine
Broke, So She’s Conducting A Search On Google To Find A New One. She Sees A
Number Of Google Search Ads For Washing Machines In The Results. Which Of The
Following Make Up Some Of The Parameters That The Google Search Ads Auction
Uses To Determine What Ads Karen Sees? (Choose Two.)
- Campaign
type
- Advertiser
campaign count
- Ad
relevance
- Advertiser
bid
- Size
of ad group
52. Laverne Created Her
First Google Search Campaign For Her Yoga School. She Selects The Google Search
Network And By Default, Google Search Partners. Which Benefit Will She Gain By
Appearing On Google Search Partners?
- Increases
the geographic distribution of her ad.
- Allows
her to reach to all device types.
- Extends
her reach to additional sites.
- Enables
her to partner with other similar businesses.
53. Leo Is In Charge Of
Advertising For The Clothing Lines Of A Large Manufacturer. He Uses His Google
Ads Recommendations Page To Help Him Evaluate His Search Ads Campaigns. Which
Feature Makes The Optimization Recommendations Valuable For Leo?
- The
recommendations only apply to select keywords.
- The
recommendations provide general insight from Google.
- The
recommendations are tailored to the specific account.
- The
recommendations are created by higher-level account executives.
54. Lisa Sells Kitchen
Furniture Through Her Website. While Her Sales Are Stable, She’s Concerned That
They’re Not Keeping Pace With Those Of Other Online Furniture Stores. How Can A
Google Search Campaign Benefit Lisa’s Business?
- Her
business will have a higher ranking in organic search results.
- Ads
for her business will appear across a variety of digital and traditional
media.
- Her
business will have a competitive presence with similar businesses during
searches.
- Potential
customers will be automatically directed to her business website.
55. Marco Owns A Company
That Installs Smart-Home Accessories. His Employees Recently Completed
Specialized Training On Installing Specific Units For Garage Doors. He Wants To
Capitalize On His Employees’ New Skills. How Could A Google Search Campaign
Benefit His Business?
- His
ad may appear when people research similar installation options.
- His
ads will be shown at random, thereby generating new cold leads.
- His
ads will be displayed on related industry websites.
- His
website will appear higher in organic ranking.
56. Maria Has Been Told
That She Should Use The Performance Planner On A Monthly Basis. Why Should She
Do So?
- To
check for status issues
- To
review new keyword opportunities
- To
react to ever-changing external factors
- To
analyze demographic performance
57. Mario Is Working On A
Text Ad That Will Run On The Google Search Network. He Filled In Each Component
With The Necessary Information. What Component Asked Mario To Highlight Unique
Details About His Product And Limited The Number Of Characters He Could Use To
Two Fields Of 90 Characters?
- The
headline component
- The
URL component
- The
description component
- The
banner component
58. Marisol Manages The
Online Advertising Campaigns For A Chain Of Toy Stores With Both A Physical And
An Online Presence. Which Google Ads Campaign Should Marisol Use To Show Images
Of Her Products, Advertise Her Company’s Online And Local Inventory Of Toys,
And Boost Traffic To Their Website And Local Toy Stores?
- Search
- Video
- Shopping
- Display
59. Marta Has A Tight
Marketing Budget And Needs To Use A Strategy That Can Drive Customers To Her
Website For A Set Cost. Which Bidding Strategy Has The Potential To Meet
Marta’s Needs?
- Target
return on ad spend (Target ROAS)
- Target
cost-per-acquisition (tCPA)
- Maximize
clicks
- Target
impression share
60. Marta’s Online Store
Sells Accessories For A Widely Used Smartphone, And Her Current Customer Base
Shares A Number Of Relevant Characteristics. She Believes She’ll Have Her Best
Return On Investment By Narrowing Her Google Search Campaign Audience. Which
Two Google Search Campaign Settings Can Be Configured To Reach More Specific
Customers? (Choose Two.)
- Budget
type
- Web
browser
- Device
type
- Location
- Budget
61. Mary Is Tasked With
Designing An Advertising Campaign For Her Company, An Online Pet Food Store And
App, And She’s Exploring Different Campaign Options. Which Campaign Types Are
Available To Her In Google Ads?
- Search,
Display, TV, Shopping, and App
- Search,
Display, Video, App, and Access
- Search,
Display, Video, Shopping, and App
- Social,
Display, Video, Shopping, and App
62. Mary Wants To Run A
Text Ad On The Google Search Network. She’s New To Text Ads And Needs To Start
With The Basics. What Are The Three Components Of A Text Ad On The Google
Search Network That Mary Will Need To Know?
- Tagline,
AMP, Characters
- Beacon,
Tag, Conversion
- Headline,
URL, Description
- Headline,
Descriptor, Image
63. Match Each Ad Extension
With The Benefit It Brings To A User’s Ad Experience.
- Describing
features of a specific product or range of products or services offered by
the business before users click on the ad (1)
- Allowing
mobile users to directly call a business (2)
- Highlighting
value-adding attributes of the business, products, or services to users
(3)
- Directing
users to specific pages of a website (4)
64. Match These Search
Audience Solutions With The Benefits They Can Bring To Your Campaigns.
- To
help reach people who have engaged with your website or YouTube channel in
the past (1)
- To
reach people based on the likelihood of their marital status, education,
parenting stage, and homeownership (2)
- To
drive consideration among people who are actively researching the products
or services you offer (3)
- To
upload your own data into Google Ads and reach custom segments across
devices (4)
65. Michael Built A
High-Quality Ad With An Excellent Keyword List. He’s Disappointed The Ad Isn’t
Being Shown As Much As He’d Like. What’s A Likely Reason For His Ad Not Being
Frequently Displayed?
- He
hasn’t supplied a link for the ad.
- He
has too much information listed in his ad extensions.
- His
bid for the ad is too low.
- Users
may be misspelling his keywords.
66. Molly Wants To Clear
Her Remaining Stock In Preparation For Ordering A New Line Of Products To Sell.
As A Result, She’s Willing To Increase Her CPA (Cost-Per-Acquisition) And
Investment, As Long As It Means Generating More Sales. Her Current Campaign Has
A Total Investment Of $25,500, Generates 1,500 Conversions, And Has A CPA Of
$17. Which Plan, Built In The Performance Planner, Will Help Molly With Her
Marketing Goal To Generate More Sales?
- An
investment of $30,000 to generate 1,500 conversions and a CPA of $20
- An
investment of $28,000 to generate 1,400 conversions and a CPA of $20
- An
investment of $40,000 to generate 2,000 conversions and a CPA of $20
- An
investment of $21,000 to generate 1,400 conversions and a CPA of $15
67. Organize These Steps In
The Correct Order To Set Up An Effective Customer Match Strategy. (The First
Step Should Be On Top.)
- Segment
a customer list, based on a desired marketing action.
- Upload
the list to Google Ads.
- Translate
the list into an audience list and make it available for targeting.
- Customize
your creatives with special offers or incentives that are specific to this
audience.
68. Peggy Owns A
House-Cleaning Service. She Built A Booking Website And Is Ready To Promote Her
Services Online. She Wants Her Ads To Reach People Actively Looking For
Businesses Similar To Hers. Which Google Ads Campaign Should Peggy Use To Make
Sure Potential Customers Consider Her Services And Take Action By Booking House
Cleanings?
- Search
- Video
- Display
- Shopping
69. Pete Is The Marketing
Director For An Electric Car Company. He Recently Chose “Leads” As His Google
Search Campaign Marketing Goal. What Did He Hope To Achieve By Selecting
“Leads” As His Goal?
- Increase
e-mail list sign-ups from potential customers.
- Encourage
customers to purchase electric cars.
- Have
more people view his website.
- Promote
videos that speak to the business mission.
70. Priya Only Has $500 A
Month To Spend On Her Campaign, But She Needs To Drive As Many Potential
Customers As Possible To Her Website. What Type Of Automated Bidding Strategy
Would Be Best For Priya’s Campaign?
- Maximize
clicks
- Target
impression share
- Enhanced
cost-per-click (eCPC)
- Target
return on ad spend (tROAS)
71. Rashid Wants To Raise
Awareness Of His Brand And Build Campaigns Focused On Branded Terms. He Doesn’t
Have Much Time To Devote To Daily Bid Management, So He Decides To Use
Automated Bidding To Lighten His Workload. What Automated Bidding Strategy
Should Rashid Consider Using?
- Target
impression share
- Maximize
conversions
- Target
return on ad spend (tROAS)
- Enhanced
cost-per-click (eCPC)
72. Rebecca Is A Marketing
Executive At An Airline Company. She Has Been Asked To Plan Her Company’s
Online Advertising Budget On A Monthly Basis. She’s Chosen Google Ads’
Performance Planner To Help Accomplish This Task. What Are Two Advantages
Performance Planner Offers Rebecca? (Choose Two.)
- Performance
Planner leverages machine learning for forecasting.
- Performance
Planner forecasting is powered by billions of Google searches conducted
each week.
- Performance
Planner integrates with other budgeting software, such as QuickBooks.
- Performance
Planner is free to use with any merchant-hosted storefront.
- Performance
Planner will help her identify funds from other operational budgets to
allocate to marketing.
73. Reggie Manages The
Online Marketing Campaigns For A Vitamin And Supplement Store. He Launched A
Google Search Campaign And Chose Website Traffic As His Campaign Marketing
Goal. Which Outcome Is Reggie Expecting From The Campaign?
- Getting
more customers to learn about his products.
- More
followers on the store’s social media presence.
- More
online sales through Reggie’s online store.
- E-mail
sign-ups from people interested in a healthy lifestyle.
74. Rina Notices That Her
Ad’s Average Cost Per Click (CPC) Is Significantly Higher Than The Industry
Benchmark. But She’s Not Seeing Improvements In Her Ad’s Position. What Can She
Do To Potentially Get A Higher Ad Position?
- Improve
the ad’s quality score.
- Match
the bid to an industry benchmark.
- Decrease
the number of ad groups.
- Increase
the number of ad groups.
75. Samira Has Been Tasked
With Increasing The Relevance Of Her Company’s Ads. She Has Been Told That She
Can Use Multiple Headline Options In Her Responsive Search Ads As A Way To
Increase Relevance. How Many Headlines Can Samira Include In A Single
Responsive Search Ad?
- Up
to 15 headlines
- Up
to 50 headlines
- Up
to 25 headlines
- Up
to 5 headlines
76. Samira Recently Opened
An Online Potted Plant Store And Needs To Promote It. She Chose Google Ads
Because It Offers Advertisers Different Campaign Types That Determine Where Ads
Will Appear And The Format In Which They’ll Be Displayed When Viewed. What
Google Campaign Type Will Help Her Reach Her Most Valuable Audience?
- Shopping
campaigns, which promote her products by giving consumers detailed
information about what she’s selling before they click her ad.
- TV
campaigns, which promote her products directly to consumers while they’re
watching their favorite network and cable TV programs.
- Social
media campaigns, which showcase her products to users while they browse
their favorite social-media platforms.
- App
campaigns, which can increase engagement, app installs, and even in-app
actions, such as ordering her products.
77. Sam’s New To Google
Search Ads And Worries He May Not Have The Skills Or Time To Run A Successful
Ad Campaign. Which Two Dynamic Search Ads Features Will Be Of Help To Sam?
(Choose Two.)
- Destination
URLs are automatically kept up-to-date.
- Machine
learning helps automatically find new keywords.
- The
user interface for Dynamic Search Ads excludes all manual controls.
- Dynamic
Search Ads require no initial user configuration.
- Dynamic
Search Ads don’t have to undergo the bidding process.
78. Sandy, An Expert On
Search Marketing, Knows She Should Use Extensions Effectively In Order To
Optimize Her Google Ads Campaign Results. What’s Google’s Recommendation About
Extensions?
- Use
at least three extensions in each campaign or ad group.
- Use
no more than two extensions per campaign or ad group.
- Use
at least five extensions and add only to ad groups.
- Use
ad extensions only when advertising the service industry.
79. Sarah’s Autos Sells
Multiple Automobile Brands, Showcasing Used, Pre-Owned, And New Vehicles. The
Company’s Advertising Manager Decides To Configure A Broad Matching Type For
The Keyword “Automobile,” In Order To Reach A Broader Group Of Potential
Visitors. Which Two User Searches May Generate The Advertising Manager’s Ad?
(Choose Two.)
- Car
- Automobile
- Travel
- Road
- Bicycle
80. Silly Sayings Is Seeing
A Lot Of Website Traffic, But The Company Wants To Generate More Qualified
Leads. They’re Interested In Trying Ad Extensions To See If They Can Increase
The Number Of Qualified Leads They Receive. In What Way Can Ad Extensions
Assist Companies Such As Silly Sayings In Generating More Qualified Leads?
- By
presenting users with catalog options for a product.
- By
providing users with relevant information up-front.
- By
dynamically using negative keywords, based on a user’s website content.
- By
attracting users with creative assets.
81. Singh’s Marketing
Company Has Created An Enticing Ad That Receives Many Clicks. What Effect Will
The Ad Likely Have On The Google Ads Auction?
- The
quality of the ad will ensure the ad’s cost-per-click will be reduced by
at least 40%.
- The
higher expected click-through rate will lead to a higher Ad Rank.
- The
ad will lead to a higher cost-per-click for the advertiser.
- The
advertiser will receive more bids in the auction.
82. Siona Needs To Make
Sure Her Ads Are Getting A Minimum Number Of Impressions On The Top Of The
Page. What Type Of Automated Bidding Strategy Is Siona Using?
- Target
return on ad spend (tROAS)
- Target
impression share
- Maximize
clicks
- Target
cost-per-acquisition (tCPA)
83. Steven Is An
Advertising Executive At A Large Auto Parts Company. He Uses His Google Ads
Recommendations Page To Help Him With Strategies To Optimize His Google Search
Ads Campaigns. One Reason Steven Values The Optimization Score Is Because It
Makes It Possible For Him To Do What?
- Stay
focused on certain keywords
- Apply
recommendations across multiple layers of his advertising strategy
- Make
use of the expanded daily update frequency
- Receive
information on general trends
84. Swee Yin’s
Fashion-Apparel Department Store Runs A Popular Biannual Sale On Men’s Hats,
With Large Discounts And Surprise Bonus Items. She Wants To Tailor Her Google
Search Campaign To Highlight This Sale. How Can Google Search Campaigns Be
Tailored To Promote Her Company’s Sales Event? (Choose Two.)
- By
choosing “leads” as the campaign goal.
- By
creating a new ad group for the sale.
- By
setting campaign start/end dates.
- By
adding coupon alerts to people nearby the store.
- By
targeting specific device operating systems.
85. Tara Is Using Search
Audiences To Reach Her Most Valuable Customers. Which Direct Benefit Might She
Obtain By Using Search Audience?
- Learning
granular insights regarding her search network performance
- Delivering
a customized message to the right user at the correct bid
- Receiving
automatically-generated keyword and ad content suggestions
- Getting
suggestions on the best automated bid strategies for her campaigns
86. Theo Is Looking To
Improve His Google Search Ads Campaign. On His Google Ads Recommendations Page,
He Notices That His Google Search Campaign Has An Optimization Score Of 75%.
What Does This Mean?
- The
campaign is performing 25% under budget.
- The campaign could improve up to 25% by following the listed
recommendations.
- The
campaign needs a 75% improvement to be fully optimized.
- The
campaign is performing better than 75% of all search campaigns.
87. Tomacz Wants To Use A
Google Search Ads Campaign To Capture The Attention Of Customers Searching For
Camping Equipment Online. What’s A Key Benefit Of A Well-Managed Google Search
Ads Campaign?
- Potential
customers can search the ads for specific products.
- Displayed
ads are relevant to a potential customer’s Google search.
- Ads
appear intermixed with organic search results.
- Ads
send follow-up information to the potential customer.
88. Trevor Owns A
Manufacturing Business That Makes Specialized Hiking And Rock-Climbing Gear.
He’s A Small Player In The Market, But He’s Ready To Scale Up His Business.
Which Google Ads Campaign Type Should Trevor Use To Increase His Brand’s
Exposure And Reach Audiences Interested In Hiking And Rock Climbing Across The
Web?
- Search
- Display
- Shopping
- Video
89. Trina Is Using
Automated Bidding As Part Of Her Google Ads Search Bidding Strategy. Why Might
She Prefer Automated Bidding?
- Location
targeting is not decided by machine learning.
- Machine learning helps her set the appropriate bid for each and
every auction.
- Machine
learning will choose an ad schedule for campaigns without her input.
- Machine
learning will choose the keywords used to serve her ads to users.
90. Trina Sells Dolls And
Accessories, And Doesn’t Have Much Time To Update Her Search Campaigns With Her
Ever-Changing Inventory. How Can Dynamic Search Ads Help Trina?
- Lower
bid rates can be utilized, based on inventory levels.
- The
inventory update dates can be manually set.
- Keyword lists can be automatically created based on website
offerings.
- Additional
web crawlers can be employed to review her inventory.
91. Using The Performance
Planner On A Monthly Basis Allows You To Optimize Which Two Aspects Of An
Account? (Choose Two.)
- Ad
extensions
- Keywords
- Bids
- Budgets
- Ads
92. Wendy Is Setting Up A
Customer Match Strategy To Reach A List Of Prospective Customers. What Must She
Provide?
- A
linked Google Analytics account
- Conversion
tracking
- Customer
relationship management data
- A
Google remarketing tag
93. What Ad Extension Is
Only Available As A Full Automated Ad Extension?
- Message
extension
- App
extension
- Seller
ratings extension
- Price
extension
94. What Are Two Main
Benefits Of Using Search Audience Solutions? (Choose Two.)
- Identifying
the most effective ad schedules to get the best results from your budget
- Reviewing
missed opportunities with regards to ad extensions and ad variations
- Making
the right bids when certain groups of people are searching for your
product or services
- Reaching
different audience segments with unique messaging that is highly relevant
to them
- Getting
detailed insights into which bid strategies can work best for your search
network campaigns
95. What Are Two Ways
Dynamic Search Ads Brings Value To An Advertising Campaign?
- It
allows for greater control over keywords.
- It
promotes advertising on social media platforms.
- It
creates new ads automatically.
- It
finds traffic an advertiser might miss.
- It
reduces the needed advertising budget.
96. What Are Two Ways That
Performance Planner Can Help Reveal The Possibilities Across All Your Google
Ads Campaigns? (Choose Two.)
- Distribution
- Instrumentation
- Validation
- Simulation
- Differentiation
97. What Can The
Performance Planner Assist You With?
- To
create an optimized copy of your existing campaign, so that it can be
tested with the drafts and experiments tool
- To
determine which Google Ads features should be enabled to get the best
performance from your campaigns
- To
improve return on investment so you can drive more conversions within your
target CPA (cost-per-acquisition)
- To
analyze the search term report and add both keywords and negative keywords,
depending on historical performance
98. What Can The
Performance Planner Recommend?
- Applying
bid adjustments to specific locations
- Including
or excluding “Google search partners”
- Campaign-level
Target CPA (cost-per-acquisition)
- Using
“Target impression share” as an automated bid strategy
99. What Content Could Be
Used For A Structured Snippet Extension?
- Free
shipping
- Contact
our team
- Berlin,
London, Paris, Singapore
- Text
an expert now
100. What Does Adding
Callout Extensions To Your Google Search Ads Enable You To Do?
- Highlight
information about value-adding attributes of your business, products, or
services.
- Extend
ads with a phone number, allowing mobile users to directly call your
business.
- Gives
you the option of driving traffic to your website or to the app store from
a single text ad.
- Direct
users to specific pages of your website.
101. What Does Layering An
Affinity Audience With A Broad Keyword Targeting Campaign Help You Do?
- Ensure
your ads are only seen by people who have demonstrated a qualified
interest in your service and/or product(s)
- Reach
people based on specific demographics such as marital and education status
- Reach
people who have been identified as being in the mindset to buy
- Find
new customers that share the behaviors and characteristics of your
marketing audience segments
102. What Does Performance
Planner Automatically Do?
- Forecasts
how your current campaigns will perform in the future
- Uses
machine learning to target new demographics
- Sets
your ad budget for maximum growth
- Recommends
the perfect ad structure for your budget
103. What Is A Main Benefit
Of Using Search Audience Solutions?
- They
can help send the right message to the right customer with the right bid.
- They
automatically generate new keyword and ad content suggestions.
- They
get detailed analytical insights about search network performance.
- They
identify ad extension opportunities to improve average click-through
rates.
104. What Is A Valid
Recommendation That The Performance Planner Can Provide?
- Set
a specific target CPA (cost-per-acquisition)
- Create
alternative versions of best performing ad variationss
- Apply
specific bid adjustments to device and location targeting
- Add
a themed group of negative keywords
105. What Is One Of The
Reasons Why An Advertiser Should Consider Using Performance Planner On A
Monthly Basis?
- Auctions
fluctuate all the time
- A
/ B testing
- Google
Ads are updated automatically
- Click-through
rate averages require planning
106. What Is One Way That
Performance Planner Helps Businesses Increase Sales?
- By
maximizing the number of conversions for a spend scenario
- By
choosing ad types that your target demographic finds most appealing
- By
relying on customer feedback for optimal ad placement
- By
providing a discount on all ads after purchasing a license
107. What Is The Minimum
Number Of Users A Remarketing List Must Have Before Being Used With A
Remarketing List For Search Ads Campaign?
- 1,000
users
- 10,000
users
- 500
users
- 100
users
108. What Search Network
Text Ad Component Provides Up To Three Fields Of 30 Characters Each?
- The
headline component
- The
website URL component
- The
conversion component
- The
description component
109. What Two Ad Extension
Types Can Also Be Served As Automated Ad Extensions? (Choose Two.)
- Sitelink
extension
- Callout
extension
- Frequency
and Recency report
- Top
Events report
- Location
report
110. What’s A Key Objective
In Delivering Ad Extensions?
- Opening
up additional ad space to extend character limits.
- Making
ads more appealing with the use of image and video assets.
- Providing
the right users with the right information at the right moment.
- Giving
users control over the types of ads that they see.
111. What’s An Accurate
Description Of Callout Extensions?
- Extends
ads with a phone number, allowing mobile users to directly call a business.
- A
mobile-only format that enables users to contact a business via text
messages.
- Additional
links that direct users to specific pages of a website.
- Short,
specific snippets of text that highlight value-adding attributes.
112. What’s An Example Of An
Effective Callout Extension?
- Contact
our team
- Send
us a text for more information
- Free
returns
- Learn
more about us
113. What’s The Maximum
Number Of Ad Extensions That Can Show For A Particular Query Or Device At Any
Given Time?
- 2
- 3
- 4
- 1
114. What’s The Primary
Benefit Of Using Structured Snippet Extensions In Your Ads?
- Lets
you show your business address, phone number, and a map marker alongside
your ad text.
- Allows
potential customers to navigate to specific pages of your website directly
from the ad.
- Gives
users specific information about what you’re offering, before they visit
your website.
- Lets
you quickly display information about your promotions without having to
update every ad.
115. When Are Automated
Extensions, Such As Seller Ratings, Shown?
- When
an account is white-listed for them.
- When
an automated extension campaign is created.
- When
Google predicts they’ll improve ad performance.
- When
an advertiser manually opts in to receive them.
116. When Creating A Text
Ad For The Search Network, Advertisers Will Need To Include Three Distinct
Components. These Include The Headline And The URL. What Else Must The
Advertiser Include?
- The
landing page
- The
site tag
- The
description
- The
analytics
117. When Creating An Ad,
How Does Greg Know What It Will Look Like To His Potential Customers?
- Greg
can see previews of all his ads by logging into his Google My Business
account and choosing the Preview tab.
- Greg
must type in the specific keywords he’s targeting once his ad has been
approved, then view it in a browser.
- As
he types in his URL, headline, and description, a preview of the mobile
and desktop versions of his ad will appear.
- Google
provides examples of desktop ads using the keywords selected in the
campaign to create a generic preview.
118. When Running Remarketing
Lists For Search Ads Campaigns, Some Audience Lists Have Higher Potential To
Convert Leads Than Others. Order The Audience Lists From Highest To Lowest
Potential. (The Highest Potential Should Be On Top.)
- Reached
the checkout page but did not complete the purchase.
- Added
an item to the shopping basket but then abandoned it.
- Visited
the website in the past 7 days but did not convert.
- Visited
the website in the past 28 days but did not convert.
119. When Should You Use
Remarketing Lists For Search Ads?
- To
identify loyal customers and expand the reach to those that resemble your
customers
- To
reach out to new customers that share the behaviors and characteristics of
your remarketing audience segments
- To
reach people who have already engaged with your website in the past
- To
reach people, based on advanced demographic criteria
120. When Visibility Is The
Campaign Goal, Which Bidding Strategy Should An Advertiser Choose?
- Enhanced
cost-per-click (eCPC)
- Maximize
Conversions
- Target
impression share
- Maximize
clicks
121. Which Dynamic Search
Ads Option Allows An Advertiser To Group Web Pages Under Custom Labels?
- URL
filtering
- Categories
- Page
feeds
- Landing
pages
122. Which Is Required For
An Ad To Be Served To A User?
- The
search terms must be unique to a company.
- The
keywords must be unique to only one campaign.
- The
keywords must be relevant to the search term.
- The
keywords must be listed in all ad groups for a company.
123.Which Search Audience
Solution Would Assist You In Finding New Customers That Share The Behaviors And
Characteristics Of Your Remarketing Audience Segments?
- In-Market
Audiences
- Affinity
Audiences
- Similar
Audiences for Search
- Customer
Match
124. Which Statement Is
True About Serving Relevant Ad Extensions?
- They
prevent all irrelevant traffic from clicking on your ads.e
- They
provide advertisers with additional insights within the search term report
- They
encourage users to make more informed decisions and take action.
- They
generate new creative suggestions for both keywords and ads.
125. Which User Data Can Be
Uploaded When Creating A Customer Match Strategy? (Choose Two.)
- Employment
status
- Highest
level of education
- Age
- E-mail
address
- Mailing
address
126. Which User Type Would
The Google Ads System Closely Match As An Affinity Audience?
- A
student who is looking for loan advice
- A
parent who is caring for their toddler
- An
individual who is interested in purchasing a car
- Someone
who has demonstrated a qualified interest in movies
127. While Managing A
Successful Google Ads Campaign, Why Would You Choose Automated Bidding Instead
Of Manual Bidding?
- Because
bid automation is a standard capability in the market that allows a lesser
degree of precision, based on the conversion opportunity of each auction
- Because
given the dynamic nature of Google’s auctions, the appropriate bid can
often be a moving target that is challenging to reach at scale when using
manual bidding
- Because
users intent and their likelihood to complete valuable actions for your
business hardly vary based on location, time, or device
- Because
cross-referencing data with context to establish intent and set the
appropriate bid is a more simple, direct task
128. Why Does Automating
Your Bid Vs. Using Manual Bidding Contribute To A Successful Google Ads
Campaign?
- The
customer journey has become more complex and therefore bids should be
based on general user behavior.
- The
appropriate bid can often be a static target that’s challenging to reach.
- If
you don’t bid efficiently, you could miss valuable conversions.
- User
intent and likelihood to complete valuable actions for your business don’t
vary based on location, time, or device.
129. Why Is Using The
Performance Targets Feature After Utilizing The Performance Planner
Recommended?
- This
practice allows you to receive detailed insights from Google Analytics
with regards to how website behavior is impacted after applying
Performance planner recommendations.
- This
practice allows you to ensure seasonality and budget reallocation are
accounted for future periods so you can prevent your campaigns from
becoming “Limited by Budget”.
- This
practice allows you to monitor targets set in the Performance Planner and
to receive alerts and recommendations when a campaign is not on track.
- This
practice allows you to fully automate all aspects of account management to
improve the likelihood of meeting performance targets.
130. Why Should Campaigns
With Different Marketing Objectives Be Separated Into Different Performance
Planner Plans?
- So
that spend is not reallocated between two different marketing objectives
- To
avoid any potential keyword duplicates between different marketing
objectives
- So
that seasonal trends can be better identified for each individual
marketing objective
- To
prevent campaigns from becoming “Limited by Budget”
131. Why Should Your
Business Use Performance Planner?
- It
makes recommendations that are validated using machine learning.
- It
validates budgets against other vendors in the same market.
- It
is the only ad budgeting software on the market.
- It
helps businesses determine a go-to-market strategy.
132. With Dynamic Search
Ads, What Does The Advertiser Provide?
- A
list of web pages
- A
list of search terms
- Aheadline
- Amachine-learning
algorithm
133. With Similar
Audiences, Which Google Product Is Included When Finding New People With Similar
Profiles?
- Messages
- Google
Drive
- Gmail
- YouTube
134. Yan Is Working On A
Remarketing List For Search Ads Campaign. Which User Could Be Added To A Valid
Remarketing Audience List To Ensure Optimal Results?
- Someone
who has added items to a shopping basket on his company’s website but then
abandoned it
- Someone
who has heard of his company’s business but never visited the company’s
website
- Someone
who has seen his company’s ads but never clicked on them
- Someone
who has visited numerous similar websites
135. Yan Wants To Attract
Customers Specifically Searching On Google For Time-B-Gone, His Company’s
Unique Office-Support Product. His Marketing Consultant Suggests Using Dynamic
Search Ads, And Knows Yan Will Need To Start With A Simple Approach. For Vendors
Like Yan, What’s The Simplest Method For Using Dynamic Search Ads?
- Landing
pages from standard ad groups
- Page
feeds
- URL
filtering
- Categories
from dynamic search engines
136. You Can Leverage
Google Ads’ Automated Bidding Strategy To Help Get The Most From Your
Advertising Budget. What Are Two Benefits Of Using Automated Bidding? (Choose
Two.)
- Machine
learning
- Auction-time
bidding
- Manual
control
- Bidding
suggestions
- Sitelink
extensions
137. You Manage Marketing
For A Small Business On A Tight Budget, Yet You Need To Reach As Many People As
Possible. How Can Google Ads Help?
- With
Google Ads, you can choose a maximum amount to spend per month.
- With
Google Ads you always pay using cost-per-reach, predetermined by your
budget.
- Google
Ads saves you time by deciding what your budget will be on a daily basis.
- With
Google Ads, your ads will show on every available search engine.
138. You Want To Improve
The Relevance Of An Ad With A Particular Set Of Keywords. The Goal Is To
Increase The Ad Rank Of The Ad So It Gets More Exposure. What Action Should
Improve The Ad Relevance?
- Adding
more negative keywords.
- Highlighting
product uniqueness.
- Focusing
on connecting to a wider audience.
- Improving
the navigation of the landing page.
139. You Want To Increase
The Relevance Of A Google Search Ad So It’s More Meaningful To Potential
Customers And Provides Value-Added Information To Their Searches. What Two
Actions Might Improve The Relevance Of Your Ad? (Choose Two.)
- Selecting
only relevant languages in campaign setup.
- Selecting
distinct geographic areas.
- Changing
the ad’s call-to-action statement.
- Posting
transparency statements on the website.
- Rewriting
the landing page for clarity.
140. You’d Like To Improve
An Ad’s Perceived Quality During An Ad Auction. What Aspect Of The Ad Will Be
Most Beneficial For You To Work On?
- Improving
the navigability of the landing page.
- Removing
an extension from the ad.
- Increasing
the bid amount of the ad.
- Determining
the location of users.
141. Your Client, Vince’s
Veggies, Wants To Increase Downloads Of Their Popular Recipe Printouts. You
Suggest They Create Ad Groups Based On The Cooking Categories That Appear On
Their Website. What Will They Need To Create In Their First Google Search Ad
Group? (Choose Two.)
- Delivery
times
- Device
types
- Keyword
list
- Country
targets
- Default
bid amount
142. Your Company Provides
Home-Maintenance Services, And You Want To Reach More Potential Customers. You
Have A Limited Budget To Work With. Why Is Google Ads Right For You?
- Your
ads will be placed on all search engines.
- With
Google Ads, you always pay using cost-per-reach, predetermined by your
budget.
- Machine
models automatically determine your advertising budget.
- You
can set your own budget and can change it at any time.
143. Your Google Search Ads
Optimization Score Is Calculated By An Algorithm That Looks Across Key Aspects
Of Your Accounts. This Score Is Used To Help Give You Recommendations On How To
Optimize Your Search Ads Campaigns. What Are Two Of The Data Sources That Are
Used To Calculate Optimization Recommendations? (Choose Two.)
- Industry
data
- Account
executives
- Account
settings
- User
generated scenarios
- Company
sales figures
144. Your Google Search
Text Ad Has Three Main Components. The First Is A Headline, And The Second Is A
Description. What’s The Third Component?
- The
URL displaying your website address.
- The
promotion behind your advertisement.
- The
phone number of your business.
- The
location of your business.
145. You’re Trying To
Improve An Ad’s Perceived Quality So It Performs Better During An Ad Auction.
What Change Would Have The Least-Positive Impact To An Ad’s Quality?
- Creating
ads that pertain to the keywords.
- Creating
ads likely to get clicks.
- Having
a clear and simple landing page.
- Raising
the bid amount.
146. You’re Working On A
Google Search Ad That’s Not Performing As Expected. You Specifically Want More
Users To Click On The Ad. What Action Might Improve The Click-Through Rate On
Your Ad?
- Increasing
the trustworthiness of the website.
- Modifying
the ad’s landing page to load faster.
- Reducing
the bid rate on the ad.
- Changing
the call-to-action message of the ad.
147. You’ve Been Tasked
With Marketing A New Line Of Plumbing Services, But You Have A Set Budget You
Can’t Exceed. Why Is Google Ads A Viable Option?
- Google
Ads guarantees phone calls to your business.
- Google
Ads allows you to cap the number of ads you pay for, based on your
business.
- Google
Ads gives you control over your budget.
- Google
Ads offers separate auctions for low budgets.
148. You’ve Seen Great
Results From Your Google Search Campaigns When Using Remarketing Lists For
Search Ads. How Might You Amplify Those Results?
- Removing
Similar Audiences from Remarketing campaigns
- Use
Similar Audiences to re-connect with past visitors to your site
- Increase
the size of your remarketing lists by decreasing the size of your Similar
Audiences lists
- Use
Similar Audiences to find new visitors for your site
149. You Are Working To
Improve The Quality Score Of A Google Search Ad By Increasing Your ECTR. Your
Goal Is To Have More Users Click On The Ad And Ultimately Visit Your Website.
What Might Increase The Number Of Clicks Your Ad Receives?
- Tweaking
the speed of your website.
- Decreasing
the bid for the ad.
- Cloning
the ad multiple times.
- Adding more specifics to the ad.
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