This list of Google Shopping Ads Certification Exam Questions and
Answers 2020.
1. A Marketer Is Keeping Track Of The Revenue Generated By His
Campaigns. He Wants To Get A Specific Return For His Ad Spend. Which Type Of
Automated Bidding Strategy Will Meet His Needs?
- An
awareness-based bidding strategy
- A
conversion-focused bidding strategy
- A
consideration-focused bidding strategy
- A
revenue-focused bidding strategy
2. A Single Branch Of Simpson Shoes Has Been Operating Since
1917. A New Marketing Team Member Suggested They Look Into Local Inventory Ads.
The Owner, Bert Simpson, Is Concerned About Where Potential Customers Might See
The Ad. Where Would The Simpson Shoes Local Inventory Ad Appear?
- On a billboard
anywhere in North America.
- In Google search
from a device within 30 miles (48 km) of the Simpson Shoes location.
- In a Google
search from a device anywhere in North America.
- On a billboard
within 30 miles (48 km) of the Simpson Shoes location.
3. A Single Branch Of Simpson Shoes Has Been Operating Since 1917.
As They Consider Moving Into Online Marketing, The Owner, Bert Simpson, Wants
To Focus On A Specific, Potential Customer Type. Which Potential Customer Would
Benefit From Simpson Shoes Running A Local Inventory Ad?
- Brandon, who
does an online search for men’s shoes near the Simpson Shoes store because
he needs a pair of dress shoes for an event this evening.
- Paul, who’s
looking for the cheapest pair of shoes regardless of location or
discounts, because they’ll be used for gardening.
- Marty, who often
takes weeks to decide on a purchase and decides where to buy her shoes
based on which coupons are available.
- Jenna, who wants
to purchase a pair of shoes from her hometown Simpson Shoes store while
studying abroad.
4. A Single Branch Of Simpson Shoes Has Been Operating Since 1917.
They Recently Ran Their First Online Ad And After Its Launch The Owner Wanted
To See The Ad Online. Where Should The Owner Search To Find His Local Inventory
Ad?
- When he is
nearby Simpson Shoes searching online for an in-stock style.
- When he is
nearby Simpson Shoes using Google Maps to navigate.
- In the sidebar
during a search for Simpson Shoes shop hours.
- On a billboard
near the entrance to Simpson Shoes shop.
5. Aaron’s Been Running Shopping Ads For Some Time, And He’s
Interested In Experimenting With Ways To Improve Sales Performance By Using
Additional Features. Which Benefit Might He Obtain By Using Merchant
Promotions?
- When he adds
promotions to products he sells on Google, shoppers will see a “special
offer” link.
- When he adds
promotions to products he sells on Google, he can be sure the ROI for
featured products will increase.
- When he adds
promotions to products he sells on Google, he’ll be able to increase his
product group structure.
- When he adds
promotions to products he sells on Google, the discount won’t display
during a search, but it will be transmitted to sites that collate discount
offers.
6. Alex Has Only A Limited Budget, And He Needs To Use It
Effectively. How Do Smart Shopping Campaigns Simplify The Process Of
Advertising With A Limited Budget?
- By attempting to
reduce daily spend to a minimum.
- By automating
bidding to maximize conversion value.
- By only
displaying ads at times of low-search traffic.
- By displaying
ads only on low-traffic websites.
7. Alice Owns A Business Selling A Range Of Backpacks For Business
Users And Worldwide Travelers. She Spends Most Of Her Time Managing Stock
Levels, Staff, And Her Company’s Finances, So She’s Worried That Running Google
Ads Might Be Too Time-Consuming. How Do Smart Shopping Campaigns Simplify
Campaign Management?
- Smart Shopping
campaigns generate weekly inventory stock level reports.
- Smart Shopping
campaigns automatically notify Alice when a sale is made.
- Smart Shopping
campaigns automate budget allocation, targeting, ad creation, and bidding.
- Smart Shopping
campaigns generate suggested retail prices for commonly sold products.
8. Amanda Is The Marketing Manager For A Plant Nursery. She Has A
Large Number Of Campaigns And Needs Help Keeping Her Bids Relevant Every Day.
How Can Automated Bidding Help Her?
- By keeping her
ads updated with new copy.
- By guaranteeing
improved results.
- By automatically
setting the maximum CPC bid limit.
- By setting her
bids when auctions happen.
9. Angelo Owns A Bookstore And Has Been Running A Google
Shopping Campaign For Several Months. He Needs To Monitor How Different Books
Are Performing. How Can Angelo Get The Information He Needs?
- Angelo can add
new product groups and arrange them to show how many clicks a specific
book received.
- Angelo can see
how many clicks a specific book received by filtering his products view.
- Angelo can use
benchmarking data to isolate each book’s sales.
- Angelo can use
impression-share data to find the number of clicks on each book’s ad.
10. Anne Sells Homemade Artisan Soaps. She Just Brought Her
Brick-And-Mortar Store Online, And She’s Considering Running A Local Inventory
Ad With Google. How Could A Local Inventory Ad Help Anne Expand Her Business?
- By placing
billboards in neighborhoods likely to have many artisan soap lovers.
- By recruiting
existing customers as spokespeople to drive awareness of her store
locations.
- By attracting
potential customers who usually search for artisan soaps.
- By motivating
potential customers to spend more for her high-quality soaps and driving
awareness of her store locations.
11. Automated Bidding Does The Heavy Lifting For Advertisers On
Google Ads. What Does Automated Bidding Use To Set The Right Bid For Every
Auction?
- Ad extensions
- Manual control
- Seller ratings
- Machine learning
12. Ben Is Currently Managing A Campaign That Has A Total
Investment Of $7,000, Generates 1,400 Conversions And Has A CPA (Cost Per
Acquisition) Of $5. Ben Needs To Sell Excess Inventory. To Meet This Goal, He’s
Willing To Increase His CPA And Campaign Investment. Which Of The Following
Plans, Built In The Performance Planner, Will Assist Ben In Achieving His
Marketing Goal Of Selling Excess Inventory?
- An investment of
$9,600 to generate 1,600 conversions with a CPA of $6
- An investment of
$9,800 to generate 1,400 conversions and a CPA of $7
- An investment of
$8,400 to generate 1,400 conversions and a CPA of $6
- An investment of
$9,100 to generate 1,300 conversions and a CPA of $7
13. Ben Sells Homemade Artisan Soaps At A Mall Kiosk Called Fresh
Soaps. He’s Considering Running A Local Inventory Ad With Google. What Unique
Type Of Information Would Ben’s Local Inventory Ad Show?
- Brick-and-mortar
location
- Product
origination
- In-store coupon
codes
- Local consumer
ratings
14. Ben Sells Housewares Through His Website And App. What Are Two
Ways That Google Ads Can Fuel His Business Goals And Help Him Achieve His
Objectives? (Choose Two.)
- Provide clear
forecasts that allow for smoother purchasing.
- Place ads for
his business on all search engines.
- Helps users find
and discover his products
- Increase overall
installs and interactions with his app.
- Sell him
business leads at a preset price.
15. Betsys BookBar Is A Book Store And Cafe That’s Had A
Brick-And-Mortar Location For Years. They’re Looking At Ways To Move Into
Online Marketing, And Want To Optimize Their Experience With Google Ads. What
Are Two Options For Using Local Inventory Ads That Are Available To
BetsysBookBar? (Choose Two.)
- Use a
Google-hosted local storefront.
- Use a
Bing-hosted local storefront.
- Select an online
ad from a similar business and recreate it.
- Upload a product
list from an Excel spreadsheet.
- Create a
customized merchant-hosted local storefront.
16. Boards By Ben Is A Surf Shop That’s Always Used A
Google-Hosted Storefront. They’re Looking At Ways To Bring Shoppers Into Their
Store With Local Inventory Ads. What’s One Benefit Boards By Ben Can Access By
Using A Local Inventory Ad?.
- The ability to
show his products and store information to shoppers who are within 30
miles (48 km) of their store and searching on Google.
- The ability to
show their products and store information to shoppers who are within the
standard 60-mile (97 km) radius
- The ability to
start a customer’s journey in-store via a hard-copy local inventory list,
provide a URL to the customer, and help them complete their journey via
Google Maps.
- The ability to
show their products and store information to shoppers who are online and
may be willing to travel great distances to purchase an item that’s hard
to find in an online store.
17. Books By Brock Is A Used Bookstore That’s Always Used Text
Ads. They’re Looking At Ways To Optimize Their Experience With Google Ads, And
Considering Local Inventory Ads. What’s A Unique Feature Of Local Inventory Ads
That Can Benefit Books By Brock?
- They appear
across the GooglePlay store.
- They can be used
with merchant or Google-hosted storefronts.
- They only appear
to consumers within walking distance of Books by Brock.
- They appear as
user-read book previews on Google.
18. Brenda Designs Bespoke Furniture, And Just Finalized Her First
Showcase Shopping Ad. She Wants To Show The Ad To Her Family. How Can Brenda
Find Her Showcase Shopping Ad?
- It will rotate
with other ads, so it may be seen randomly in the sidebar after any Google
search.
- It’s placed for
impact, so it will be found in the first- and last-third of a YouTube video
about furniture.
- It promotes
brand awareness, so it will appear at the top of search results after a
Google search for “custom ottoman.”
- It’s placed for
relevancy, so it will appear on a similar business’ website, in the
sidebar.
19. Carey’s Used Google Ads For Some Time, But He Recently
Found He Doesn’t Have Time To Manage Multiple Campaigns Effectively. How Can
Smart Shopping Campaigns Reduce Carey’s Ads Management Workload?
- Smart Shopping
campaigns use very simple standard templates.
- Smart Shopping
campaigns can only be edited once per month.
- Smart Shopping
campaigns provide automatic reporting by e-mail.
- Smart Shopping
campaigns automate ad placement and bidding.
20. Carrie Owns A Boutique Shop That Sells Decorative,
Handmade Pottery. She’s Choosing An Online Ad Campaign To Allow A Seamless
Shopping Experience For Her Potential Customers. What’s One Benefit That
Shopping Campaign Ads Offer Carrie?
- They provide
minimal information, so interested customers have to visit her website for
more information.
- They’re visual,
and provide detailed information about what she’s selling before someone
even opens her ads.
- They provide
value comparisons that feature her product alongside more expensive
products.
- They have lower
costs-per-click and increase total volume of her website traffic.
21. Cheryl Is The Owner Of HomeThings, A Shop That Sells Home
Goods. You, As Her Marketing Intern, Are Describing The Various Google Ad
Offerings. What’s An Accurate Description Of Local Catalog Ads You Could Give
Cheryl?
- They’re traditional
print-marketing materials.
- They allow
vendors to A/B test product images.
- They allow
groups of vendors to publish collaborative ads.
- They’re
mobile-based ads that showcase multiple products.
22. Chris Is The Marketing Director For Keys & Strings, A
Company That Makes Custom Pianos. Keys & Strings Sells Pianos Through Their
Website. Chris Decides To Use A Showcase Shopping Ad To Advertise His Brand Of
Pianos. Who’s Chris Trying To Reach With His Showcase Shopping Ad?
- Potential
customers who’ve already searched for other, similar pianos.
- Potential
customers who are ready to buy a piano.
- Potential
customers who are early in their online search.
- Potential
customers who’ve already bought pianos from his site.
23. Chris Is The Marketing Director For Keys & Strings, A
Company That Makes Custom Pianos. Keys & Strings Sells Their Pianos Through
Their Website, And Has A Small But Loyal Customer Base. Chris Is Tasked With
Increasing The Size Of Keys & Strings’ Customer Base. Why Is A Showcase
Shopping Ad The Right Choice For Chris?
- It uses A/B
testing functionality to test a variety of different ads, to help customer
discover your brand while looking for what to buy.
- It directs
potential customers to a brick-and-mortar store near them.
- It includes only
the lowest-priced product for the search term, which drives new clicks.
- It shows
products early in the search process, to help customers discover your
brand while customers are looking for what to buy.
24. Courtney’s Online Campaigns Have Produced Plenty Of Clicks,
But Not As Many Sales As She Expected. How Can Shopping Ads Help Make Sure The
Clicks The Ads Receive Come From Customers More Interested In Her Products?
- By showing ads
more frequently than other campaign types.
- By displaying
current stock level before the ad is opened.
- By appearing in
more page positions than other ads.
- By providing
product data and details before the ad is opened.
25. Dante Is The Owner Of HomeThings, A Shop That Sells Home
Goods. He Just Launched A Local Catalog Ad Campaign. Where Are Two Places A
Consumer Might Encounter Dante’s Local Catalog Ad? (Choose Two.)
- On roadside
signs in high-traffic areas.
- In the results
of a Google-powered search on a desktop computer.
- In the mail.
- In any of
three-million sites and apps.
- On a website during
mobile browsing.
26. Gemma Wants To Promote Her Online Handbag Business To A
Wide Audience. But She’s Busy Creating Handbags For Her Clients, And Has Little
Time To Manage The Specifics Of An Advertising Campaign. How Can Smart Shopping
Campaigns Help Her Achieve This?
- By ensuring
Gemma’s entire product range is shown each day.
- By showing her
ads across multiple audiences and networks.
- By trying to
show her ads as often as possible for any given search.
- By automatically
showing her ads in every eligible country.
27. George Wants To Advertise Online, But His Profit Margins Are
Tight. He’s Worried The Spend Won’t Provide The Income He Needs. How Can Smart
Shopping Campaigns Help George Get The Results He Needs?
- Smart Shopping
campaigns can buy a permanent ad slot on a website.
- Smart Shopping
campaigns automatically produce long-term profit estimates.
- Smart Shopping
campaigns can be set with a target return on ad spend.
- Smart Shopping
campaigns have an unlimited potential spend each day.
28. Gina Owns A Woodworking Shop That Makes Custom Cabinets. She
Uploads Data To Her Google Merchant Center To Help Create Ads From Her
Inventory. What Data Does A Shopping Campaign Use From Her Merchant Center Feed
To Place Gina’s Ads?
- Her ad’s minimum
required return on investment (ROI)
- Her cabinet’s
attributes, such as price
- Her ad’s
preferred cost-per-click limits
- Her schedules
for when cabinets can be delivered
29. Glenn’s New Business Is Growing Slowly, But He’s Worried About
Cash Flow. How Can Smart Shopping Campaigns Help Glenn’s Business?
- By automatically
attempting to maximize conversion value.
- By adjusting
budgets automatically on a daily basis.
- By monitoring
product stock levels and ordering.
- By linking
directly with Glenn’s accounting software.
30. Google Ads Offers A Variety Of Campaign Types Which Determine
Where Your Ad Will Appear And The Format In Which It Will Be Displayed. What
Are The Available Campaign Types?
- Search, Display,
Video, Print, and App
- Search, Print,
TV, Shopping, and App
- Search, Display,
Video, Shopping, and App
- Social, Video,
App, Audio, and Shopping Ads
31. Google Ads Was Constructed Around Three Core Principles,
Focused On Helping Businesses Reach Their Online Potential. The First Of These
Is Relevance. Google Ads Connects Businesses With The Right People At The Right
Time. Upon Which Other Principles Was Google Ads Built?
- Options and
tracking
- Profit and
privacy
- Credits and
context
- Control and
results
32. Google Ads Was Designed To Deliver Three Things To Every
Advertiser: Relevance, Control, And Results. It Provides Relevance By
Connecting Advertisers With The Right People At The Right Time. It Provides
Results By Charging Only When You Get A Click. How Does Google Ads Provide
Control?
- By giving
advertisers control over the number of specific actions their spend will
return
- By giving
advertisers control over which competitors they place ads in auctions
against
- By giving
advertisers control over the next highest bid allowed in auctions they
enter
- By giving
advertisers control over the maximum they spend per month.
33. Google Ads Was Designed To Help Businesses Achieve Online
Success. To Accomplish This, Google Ads Was Built On Three Core Principles.
What Are These Principles?
- Sales,
consideration, and integrity
- Growth, reach,
and traffic
- Relevance,
control, and results
- Influence,
awareness, and promotion
34. Greg Owns A Company, Keys & Strings, That Makes Custom
Pianos. Keys & Strings Sells Their Pianos Through Their Website. Greg Would
Like To Increase Sales Of His Brand Of Pianos. Why Would Greg Use A Showcase
Shopping Ad?
- To engage
customers at the point in their purchase journey where they’re discovering
what to buy and where to buy it.
- To engage
potential customers who make local intent queries regarding pianos.
- To engage
customers at the point in their purchase journey when they’ve decided on a
specific piano brand and are looking for the best price.
- To engage
potential customers who make long-tail queries regarding pianos.
35. Hank Wants To Use A “Maximize Conversions” Campaign With The
Performance Planner. Which Recommendation Can Be Provided To Hank By The
Performance Planner?
- Recommended
campaign bid scaling
- A recommended
Campaign-level Target CPA (cost-per-acquisition)
- A recommended
average daily budget
- A recommended Campaign-level
Target ROAS (return-on-ad-spend)
36. How Can A Shopping Ad Help Retail Businesses Create Ads That
Encourage Your Potential Customers To Visit Your Brick-And-Mortar Stores?
- Shopping ads use
specific keywords to show products that most closely match what your
potential customer is looking for.
- Shopping ads
feature 60-second product video reviews, heightening potential customer
interest.
- Shopping ads
expand to show several paragraphs of text and a video, providing your
customers with a lot of information.
- Shopping ads let
you surface your local inventory, and share store details for users
searching near a store.
37. How Can Advertisers Use Shopping Campaign Ads In Order To
Drive Sales?
- By submitting a
30-second video demonstration of the product.
- By choosing
color schemes that match their website’s appearance and style.
- By selecting a
specific position on the page of search results.
- By taking
advantage of Google customer reviews, merchant promotions, and product
ratings.
38. How Can Performance Planner Serve Your Business?
- By finding areas
of your total budget that could contribute to marketing
- By teaching your
employees the fundamentals of personal budgeting
- By determining
which of Google’s ads are most appropriate for your brand
- By optimizing
your ad budget for maximum growth
39. How Can Running A Local Inventory Ad Increase Your Return
On Investment (ROI)?
- By advertising
your store’s address and its offerings on the radio.
- By sending a
follow-up survey via e-mail after a new customer leaves your brick-and-mortar
store.
- By A/B testing
potential new logos and tracking which is most effective.
- By bringing
online shoppers into your brick-and-mortar store.
40. How Can Smart Shopping Campaigns Help Businesses Easily
Promote Their Products Without Making Large Demands On Their Time?
- Smart Shopping
campaigns are all based on single-size and standardized templates.
- Smart Shopping
campaigns automatically adjust product pricing by region.
- Smart Shopping
campaigns automate key features of ad creation and placement.
- Smart Shopping
campaigns work entirely from the archived content of a business website.
41. How Can Smart Shopping Campaigns Make Promoting Your Business
Less Time-Consuming And Easier To Manage?
- By e-mailing
daily summary reports to business owners.
- By automatically
uploading product details from manufacturers’ websites.
- By having Smart
Shopping campaigns use simple setup templates.
- By automating
bid optimization and audience targeting.
42. How Do Google Shopping Ads Drive Engagement With
Potential Customers To Make Their Shopping Experiences As Seamless As Possible?
- Customers can
view and interact with attractive and engaging ads that are tailored
specifically for audience segments based on demographics.
- Customers can
view and interact with attractive and engaging ads that give them a better
sense of the product before they open the ad.
- Customers can
view and interact with attractive and engaging ads that are displayed
based on a product category they specified.
- Customers can
view and interact with attractive and engaging videos that show them how a
product can be used.
43. How Do Product Images And Prices Contribute To A Seamless
Shopping Experience In Shopping Ads?
- People click on
ads with images more often than plain text ads.
- Potential
customers can choose a specific product color before clicking the ad.
- The combination
of price and image lets customers judge the quality of the product.
- Potential
customers can quickly see whether the product fits their expectations.
44. How Do Shopping Ads Help Improve Qualified Leads Over
Standard Text Ads As Part Of A Seamless Retail Experience?
- Shopping ads are
larger and more prominent than text ads.
- Shopping ads are
repeated multiple times on a single set of search results.
- Shopping
ads are visually enticing and display detailed product information before
the ad is clicked.
- Shopping ads are
only shown to customers who’ve already shown an interest in the product.
45. How Do Smart Shopping Campaigns Use Automated Bidding And
Placements, And Machine Learning To Show A Variety Of The Most Relevant Ads
Across Google Networks To Potential Customers?
- By making
suggestions for image styles and context-tested image frames.
- By testing
different combinations of text and images.
- By collecting
customer review data following site visits.
- By testing
different font styles and colors for specific product types.
46. How Do Smart Shopping Campaigns Work To Maximize Conversion
Value While Simplifying Campaign Management Across Networks, Leveraging Machine
Learning?
- By automatically
optimizing daily spend, based on trend data.
- By automatically
optimizing bids, audiences, and products displayed.
- By automatically
optimizing special offers for selected products.
- By automatically
optimizing web-page optimization for searches.
47. How Does Automating Your Bid Contribute To A Successful Google
Ads Campaign?
- Automated
bidding’s algorithms integrate a minimum number of signals to evaluate
user intent.
- Automated
bidding uses machine learning to algorithmically help you set the
appropriate bid for each and every auction.
- The customer
journey has become more direct, so setting bids should be based on general
user behavior.
- Cross-referencing
data with context to establish intent and set the appropriate bid is a
simple and direct task.
48. How Does Google Ads Help A Business Organize Inventory,
Letting The Business Match Its Advertising Goals?
- The business can
run inventory performance reports weekly to track how many products have
sold to specific demographic markets.
- The business can
organize products based on the products’ retail prices, so they’re
delivered only to those searching in specific price ranges.
- The business can
automatically create a variety of Shopping campaigns by entering the
locations of its products and its price-per-click preferences.
- The business can
browse their product inventory directly in Google Ads and create product
groups for the items they want to bid on.
49. How Has Consumer Shopping Behavior Changed In Recent
Years?
- People are
buying more items but less frequently.
- People are
buying fewer items more frequently.
- People are
buying fewer items and less frequently.
- People are
buying more items and more frequently.
50. How Is Using Non-Last-Click Attribution Conversions Useful For
Performance Planner Forecasts?
- To allocate budgets
that drive incremental conversions
- To take
advantage of seasonal trends throughout the year
- To find growth
opportunities regarding device targeting
- To identify the
most profitable location targeting
51. If Klothes For Kats Uses Local Catalog Ads, Their Ads Can Be
Shown In Different Views. Which Two Statements Are True About Views That Are
Available In Local Catalog Ads? (Choose Two.)
- Map view, where
potential customers can find Klothes for Kats’ brick-and-mortar location.
- Product view,
where potential customers can see recent purchases made by existing
customers.
- Product view,
where potential customers can see a particular cat dress available from
multiple vendors.
- Main view, where
consumers can quickly see key information about Klothes for Kats.
- Main view, where
potential customers can find directions to Klothes for Kats.
52. Isabella Owns A Bookstore And Has Been Running A Google
Shopping Campaign For Several Months. She’d Like To Identify Growth
Opportunities In Her Business. How Can The Reporting Feature In Google Shopping
Ads Help Isabella Get The Information She Needs?
- She can monitor
and arrange new product groups to find opportunities.
- She can filter
her product view for granular reporting.
- She
can use benchmarking data to get market insights.
- She can use
impression-share data and the Bid Simulator tool.
53. Jasmine Is The Director Of Marketing For A Chain Of
Clothing Stores. She Has Been Given A Set Budget And Needs To Drive As Many
Potential Customers To Her Website As Possible. Which Automated Bidding
Strategy Should She Use In Her Campaign?
- Target
impression share
- Maximize
conversions
- Target return on
ad spend (Target ROAS)
- Maximize clicks
54. Joan Sells Fashion Watches Online, And She’s Had Great
Success With Google Shopping Campaigns. Now, She’d Like Her Business To Do Even
Better! How Can Shopping Ads Make Joan’s Shopping Ads Even More Profitable?
- With Shopping
ads, she can make sure her available product discounts are always the
largest.
- With Shopping
ads, she can use colors and capital letters for her product descriptions,
to make them stand out.
- With Shopping
ads, she can make sure her product discounts always produce the greatest
return on investment (ROI).
- With Shopping
ads, she can use Merchant Promotions to encourage shoppers to buy.
55. Jodi Creates Custom Hair Pieces. She Just Launched Her
First Online Advertising Campaign, And It Included A Showcase Shopping Ad.
Where Will Jodi’s Showcase Shopping Ad Be Featured?
- In print
materials that contain ads from other hair accessory brands.
- In a sidebar on
the website for other hair accessory brands.
- At the top of a
Google search for “cute hair accessories.”
- On a mobile
Google search for “cute hair accessories” in the sidebar.
56. Jonah’s Surf Shop Has Been Running Google Ads For Years, And Now
They’re Interested In Introducing A New Type Of Online Ad. Which Potential
Customer Could Jonah Reach By Running Local Inventory Ads?
- Anna, who’s
unsure whether she wants a surfboard or a stand-up paddleboard.
- Brian, who’s
hoping to make a quick online purchase during his lunch break.
- Mandi, who’s
looking for the lowest price, regardless of location.
- Rob, who wants
to see a specific board in-store before he’ll purchase it.
57. Kathi, The Owner Of Klothes For Kats, Is Excited About
The Launch Of Her First Local Catalog Ad. She Remembers There Are A Few
Different Views Within The Ad Type. Which View Will Kathi’s Potential Customers
Be Able To Browse On Her New Local Catalog Ad?
- Browse view,
where potential customers can see everything Klothes for Kats has for sale
with an infinite scroll functionality.
- Map view, where
potential customers can see the Klothes for Kats logo, store information,
and in-stock products.
- Kid view, where
potential customers can ensure only kid-friendly content is displayed
during browsing.
- Product view,
where potential customers can see in real time how many other people are
considering purchasing the same piece of cat clothing.
58. Local Inventory Ads Are Ideal For Which Business?
- Noah’s Custom
Designs, who sells made-to-order custom furniture pieces.
- TheArtSpace, a
gallery that hosts potential customers by appointment.
- QuikFixx, a
start-up selling downloadable software.
- Flowers by Beth,
an online floral shop that just opened a brick-and-mortar location.
59. Lance Has Been Running Local Inventory Ads To Promote His
Antique Toy Shop. He’s Considering Running Additional Ad Campaigns With Google.
What’s An Easy Next Step Lance Can Take To Expand His Brand’s Reach?
- Use Local
Inventory feed data to reach viewers with Local Catalog ads.
- Add a second
brick-and-mortar location.
- Transition to
100% digital marketing by eliminating traditional print materials.
- Replace the
Local Inventory ads with Local Catalog ads.
60. Lance, The Owner Of A Long-Standing Antique Toy Shop, Hears
The Youngsters In His Shop Talk About How Effective The Display Ad From Toys By
Tammy Was. He Becomes Interested In Accessing The Google Display Network (GDN).
What’s One Way Lance Could Use The GDN?
- By scheduling a
slot in the Google Display Network calendar.
- By running a campaign
of Local Catalog ads.
- By hiring one of
the youngsters to do street-side promos.
- By partnering
with Toys by Tammy.
61. Maria Has Been Told That She Should Use The Performance
Planner On A Monthly Basis. Why Should She Do So?
- To check for
status issues
- To review new
keyword opportunities
- To react to
ever-changing external factors
- To analyze
demographic performance
62. Marie Is A Marketer Trying To Maximize Specific User Actions
After The Click. Which Automated Bidding Strategy Should She Use To Accomplish
This?
- Retention-focused
bidding
- Consideration-focused
bidding
- Conversion-focused
bidding
- Awareness-based
bidding
63. Marisol Manages The Online Advertising Campaigns For A Chain
Of Toy Stores With Both A Physical And An Online Presence. Which Google Ads
Campaign Should Marisol Use To Show Images Of Her Products, Advertise Her
Company’s Online And Local Inventory Of Toys, And Boost Traffic To Their
Website And Local Toy Stores?
- Search
- Shopping
- Video
- Display
64. Marta Has A Tight Marketing Budget And Needs To Use A Strategy
That Can Drive Customers To Her Website For A Set Cost. Which Bidding Strategy
Has The Potential To Meet Marta’s Needs?
- Target return on
ad spend (Target ROAS)
- Target
cost-per-acquisition (tCPA)
- Target
impression share
- Maximize clicks
65. Mary Is Tasked With Designing An Advertising Campaign For
Her Company’s An Online Pet Food Store And App, And Is Exploring Different
Campaign Options. Which Campaign Types Are Available To Her In Google Ads?
- Search, Display,
Video, App, and Access
- Search, Display,
TV, Shopping, and App
- Social, Display,
Video, Shopping, and App
- Search, Display,
Video, Shopping, and App
66. Mary Owns An Automotive Parts Store, And Wants To
Differentiate Her Brand. She’s Considering Launching New Ads With Google To Influence
Automotive Shoppers At The Start Of Their Purchasing Journey. If Mary Went With
Showcase Shopping Ads, Where Would Her Customers See The Ads? (Choose Two.)
- In text messages
sent from the Google Shopping app.
- In the Google
Shopping app.
- At the top of
Google searches on desktop computers.
- On other
automotive parts stores’ websites.
- At the top of
Google searches on mobile browsers.
67. Maureen’s Company Sells First-Aid Kits For Use In
Everyday Situations. Because Kits Come In Many Sizes, With Many Features, And
At Many Price Points, Maureen Finds It Difficult To Differentiate Her Company’s
Offerings From Those Of Other Vendors. Worse, Potential Customers May Find It
Hard To Compare Search Results For Her Products And Prices With Those Of Other
Vendors. How Can Shopping Ads Address These Concerns?
- Her Shopping ads
will only show a URL, store name, and phone number to promote personalized
service. Customers can talk to Maureen directly to see if her kits fit
their needs and budget.
- Her Shopping ads
will show only a photo and product name, with a link to her website to
increase customer interest. The ads won’t disclose pricing until the
customer’s ready to order.
- Her Shopping ads
will only show a photo, price, title, store name, and product details.
Customers can know at a glance if her kits fit their needs and budget.
- Her Shopping ads
will only provide a simple plain-text list of product features and a URL,
without product photos or animations that can distract. Customers can
discern whether or not her kits fit their needs and budget.
68. Molly Wants To Clear Her Remaining Stock In Preparation For
Ordering A New Line Of Products To Sell. As A Result, She’s Willing To Increase
Her CPA (Cost-Per-Acquisition) And Investment, As Long As It Means Generating
More Sales. Her Current Campaign Has A Total Investment Of $25,500, Generates
1,500 Conversions, And Has A CPA Of $17. Which Plan, Built In The Performance
Planner, Will Help Molly With Her Marketing Goal To Generate More Sales?
- An investment of
$40,000 to generate 2,000 conversions and a CPA of $20
- An investment of
$30,000 to generate 1,500 conversions and a CPA of $20
- An investment of
$28,000 to generate 1,400 conversions and a CPA of $20
- An investment of
$21,000 to generate 1,400 conversions and a CPA of $15
69. OfficeKing Is A Well-Established Business That’s Been Running
Print Ads For Their Office-Supply Store For Years. Their CEO, Xin, Is Exploring
The Possibility Of Expanding Into Online Advertising. He Asks You To Provide A
Comparison Of Traditional Print Ads And Local Catalog Ads. What’s One
Distinguishing Feature Of Local Catalog Ads?
- They’re
published on 100% recycled materials.
- They enable
OfficeKing to measure store visits.
- They use the
consumer’s name throughout the ad.
- They encourage
customers to call OfficeKing, rather than visit.
70. OfficeKing Is A Well-Established Business That’s Been Using
Print Ads For Their Office-Supply Store For Years. How Can Local Catalog Ads
Help OfficeKing?
- Local Catalog
ads can extend OfficeKing’s ad reach outside the mailbox.
- Local Catalog
ads provide new ways for customers to receive support.
- Local Catalog
ads encourage young, hip new customers.
- Local Catalog
ads add a fresh new layer to the OfficeKing weekly mailer.
71. OfficePlus Is A Well-Established Business That’s Been Running
Print Ads For Their Office-Supply Store For Years. You’ve Been Asked To Present
Local Catalog Ads As A Potential Solution For Their Consideration. What’s One
Way Local Catalog Ads Would Benefit OfficePlus?
- By extending
their reach beyond print.
- By providing
additional customer support.
- By adding bulk
to their existing weekly mailer.
- By increasing
their per-transaction sales.
72. Peggy Owns A House Cleaning Service. She Built A Booking
Website And Is Ready To Promote Her Services Online. She Wants Her Ads To Reach
People Actively Looking For Businesses Similar To Hers. Which Google Ads
Campaign Should Peggy Use To Make Sure Potential Customers Consider Her
Services And Take Action By Booking House Cleanings?
- Shopping
- Display
- Search
- Video
73. Peter Has A New Online Store Selling Electric Bikes And
Spares. He Wants To Promote His Business, But With A Simple Solution That
Provides A Wide Reach For His Products. How Can Smart Shopping Campaigns Help
Peter With His Sales?
- By promoting
only Peter’s best-selling products.
- By automating
bidding and ad placement across networks.
- By providing a
daily e-mail listing recommendations for change.
- By generating
animated versions of the product images.
74. Priya Only Has $500 A Month To Spend On Her Campaign, But She
Needs To Drive As Many Potential Customers As Possible To Her Website. Which
Type Of Automated Bidding Strategy Would Be Best For Priya’s Campaign?
- Enhanced
cost-per-click (eCPC)
- Target
impression share
- Maximize clicks
- Target return on
ad spend (Target ROAS)
75. Rashid Wants To Raise Awareness Of His Brand And Build
Campaigns Focused On Branded Terms. He Does Not Have Much Time To Devote To
Daily Bid Management, So He Decided To Use Automated Bidding To Lighten His
Workload. Which Automated Bidding Strategy Should Rashid Consider Using?
- Maximize
conversions
- Target return on
ad spend (Target ROAS)
- Enhanced
cost-per-click (eCPC)
- Target
impression share
76. Rebecca Is A Marketing Executive At An Airline Company.
She Has Been Asked To Plan Her Company’s Online Advertising Budget On A Monthly
Basis. She’s Chosen Google Ads’ Performance Planner To Help Accomplish This
Task. What Are Two Advantages Performance Planner Offers Rebecca? (Choose Two.)
- Performance
Planner leverages machine learning for forecasting.
- Performance
Planner forecasting is powered by billions of Google searches conducted
each week.
- Performance
Planner integrates with other budgeting software, such as QuickBooks.
- Performance
Planner is free to use with any merchant-hosted storefront.
- Performance
Planner will help her identify funds from other operational budgets to
allocate to marketing.
77. Rhonda Sells Homemade Artisan Soaps. She Just Opened Her First
Brick-And-Mortar Shop, Soaps By Rhonda, And She’s Considering Running A Local
Inventory Ad With Google. What Does Rhonda Need To Run A Successful Local
Inventory Ad?
- Steeply
discounted pricing
- Up-to-date
product availability
- Curated
lifestyle pictures
- Unique copy that
differentiates her brand
78. Samira Recently Opened An Online Potted Plant Store And Needs
To Promote It. She Has Chosen Google Ads Because It Offers Advertisers
Different Campaign Types That Determine Where Ads Will Appear And In What
Format They Will Display When Viewed. What Google Campaign Type Will Help Her
Reach Her Most Valuable Audiences?
- App campaigns,
which can increase engagement, app installs, and even in-app actions, such
as ordering her products.
- Television
campaigns, which promote her products directly to consumers while they are
watching their favorite network and cable TV programs.
- Social Media
campaigns, which showcase her products to users while they browse their
favorite social media platforms.
- Shopping
campaigns, which promote her products by giving consumers detailed
information about what she is selling before they click her ad.
79. Sherman Wants To Be Sure Potential Customers On Mobile
Devices Will See His Shopping Ads, Especially If Their Screens Are Small. In
Which Position(S) On A Search Results Page Will Sherman’s Shopping Campaign Ads
Appear On Mobile Devices?
- Only at the
bottom of the search results.
- Only at the top
of the search results.
- At the top and
bottom of search results.
- Evenly spaced
throughout the search results.
80. Shopping Ads Help Online Businesses Drive Sales Even Before Potential
Customers Open Ads For Their Products. That’s Because Shoppers Are More Likely
To Complete A Purchase Under What Conditions?
- When an ad is
placed in multiple locations throughout search results.
- When they’re
better informed prior to opening the ad.
- When an ad
features an animated product image gallery.
- When a
business’s ad is the only one to appear in search results.
81. Siona Needs To Make Sure Her Ads Are Getting A Minimum Number
Of Impressions On The Top Of The Page. Which Type Of Automated Bidding Strategy
Is Siona Using?
- Target
impression share
- Target return on
ad spend (Target ROAS)
- Target
cost-per-acquisition (tCPA)
- Maximize clicks
82. Susan Is The Marketing Director For A Chain Of Bakeries That
Make Artisan Bread. She Chose A Showcase Shopping Ad To Promote Her Company’s
Brand. What Will Susan Need To Create A Successful Showcase Shopping Ad?
- A tagging system
that incorporates a variety of potential keywords to set her products
apart from the competition.
- A
brick-and-mortar location that supports in-store purchases and features
the artisanal product story.
- Curated
lifestyle images and creative copy to set her products apart from the
competition.
- An exciting
discount coupon promotion that will attract high volumes of online traffic
to her company’s website.
83. Susan Is The Marketing Director For A Chain Of Bakeries That
Make Artisan Bread. She Recently Did A Photoshoot Of The Company’s Line Of
Breads, And Is Looking For An Online Advertising Solution To Promote Their
Brand. Why Are Showcase Shopping Ads The Right Choice For Susan?
- They appear as
full-page ads when a potential customer uses the phrase “artisan bread.”
- They place ads
with photos embedded in unrelated searches to increase awareness of
Susan’s shop.
- They give Susan
the opportunity to inspire customers through beautiful lifestyle images
and custom copy.
- They generate
discount codes as a potential customer clicks a photo.
84. Susan Is The Marketing Director For A Chain Of Bakeries That
Make Artisan Bread. She’s Looking For An Online Advertising Strategy To Raise
The Bakery Chain’s Presence In Their Market. / How Can A Showcase Shopping Ad
Help Susan Promote Her Brand?
- By showing
price-comparison charts that illustrate their bread’s value to potential
customers.
- By presenting
splash ads that will dominate a potential customer’s screen.
- By distributing
discount coupons for bread to potential customers.
- By presenting a
selection of their artisan breads to potential customers.
85. The Customer Journey Has Become More Complex, Requiring A
Dedicated Bidding Strategy. Google’s Solution Is Automated Bidding. How Can
Automated Bidding Benefit Advertisers? (Choose Two.)
- Allows
advertisers to bid only for clicks from a specific group.
- Uses machine
learning to set bids, which saves time.
- Guarantees
reduced conversion costs for advertisers.
- Is
auction-specific to increase the chance for conversion.
- Allows
advertisers to serve ads only at specific times.
86. The Website For Your Retail Business Is Receiving A Lot Of
Visitors, But Few Of Them Are Looking At More Than One Page. What’s Most Likely
To Be The Problem?
- Your website is
too slow to load quickly on mobile devices.
- There are too
many reader-pleasing images on your landing page.
- Your website
doesn’t have a blog page to attract multiple page loads.
- Your navigation
menu is not descriptive enough.
87. Today’s Consumers Are More Demanding And Less Patient Than
Before. What’s One Way To Grow Your Business By Delivering The Type Of Service
They Expect?
- Make sure all
products sold online are delivered the next day.
- Make
sure your prices are the lowest, via frequent comparison with other
vendors.
- Provide a
seamless experience, using data to connect and personalize content.
- Provide a mobile
app that lets customers quickly repeat previous purchases.
88. Tom Wants A Way To Automatically Create Ads And Simplify
Campaign Management, Using His Resources And Google’s Machine Learning To
Create A Variety Of Ads That Will Be Displayed Across Networks. Which Of Tom’s
Resources Are Needed To Accomplish His Aims As Part Of His Smart Shopping
Campaign?
- Images and text
from manufacturer sites
- Account product
feed and uploaded assets
- Website images,
videos, and text descriptions
- Stock images,
videos, and automatic text
89. Trevor Owns A Manufacturing Business That Makes Specialized
Hiking And Rock Climbing Gear. He Is A Very Small Player In The Market, But He
Is Ready To Scale Up His Business. Which Google Ads Campaign Type Should Trevor
Use To Increase His Brand’s Exposure And Reach Audiences With Interests In Hiking
And Rock Climbing Across The Web?
- Search
- Shopping
- Display
- Video
90. Trina Is Using Automated Bidding As Part Of Her Google Ads
Search Bidding Strategy. Why Might She Prefer Automated Bidding?
- Location
targeting is not decided by machine learning.
- Machine learning
will choose an ad schedule for campaigns without her input.
- Machine learning
will choose the keywords used to serve her ads to users.
- Machine learning
helps her set the appropriate bid for each and every auction.
91. Using The Performance Planner On A Monthly Basis Allows
You To Optimize Which Two Aspects Of An Account? (Choose Two.)
- Ad extensions
- Keywords
- Bids
- Ads
- Budgets
92. Viktor’s Been Tracking The Conversions In His Display
Campaign For The Last 30 Days. He’s Had 24 Conversions Over That Time, And
Plans To Use Target Return On Ad Spend (ROAS) As His Automated Bidding
Strategy. Which Type Of Automated Bidding Strategy Will Viktor Be Using?
- Conversion-focused
bidding
- Revenue-focused
bidding
- Consideration-focused
bidding
- Awareness-based
bidding
93. Wade’s The Owner Of HomeThings, A Shop That Sells Home
Cash-And-Carry Goods. He Says He’s Interested In Expanding His Marketing Reach.
You Suggest Running A Local Catalog Ad. What’s An Accurate Description Of Local
Catalog Ads You Could Give Wade?
- They’re visual,
easy-to-browse display ads.
- They’re ad
campaigns, delivered via storytelling e-mails.
- They’re short
ads, delivered via SMS.
- They’re
customer-friendly and information-dense full-color mailers.
94. What Are Key Factors To Keep In Mind When Choosing A Bidding
Strategy For Your Campaign?
- Performance,
auctions, and user journey complexities
- Budget,
competition, and user thought processes
- Location,
calls-to-action, and user conversion costs
- Targeting,
auctions, and campaign cost-per-click
95. What Are Two Benefits Of Automated Bidding? (Choose Two.)
- Higher CPAs
- Cross analysis
- Guaranteed
results
- Time saving
- Competitive
analysis
96. What Are Two Features That Can Appear On Shopping Campaign Ads
In Order To Drive Online Sales? (Choose Two.)
- Product ratings
- Free shipping
- Customer surveys
- One-click
purchase
- 360-degree
product view
97. What Are Two Ways Google Ads Can Fuel Your Business Goals?
(Choose Two.)
- Increase online,
in-app, in-person, and over-the-phone sales.
- Enable premium
membership subscriptions.
- Reach more users
by placing ads on all search engines.
- Get more of the
right people to visit your website.
- Cap the number
of ads you pay for, based on your business.
98. What Are Two Ways Google Ads Reporting For Shopping Campaigns
Help Monitor How Your Products Are Performing At Many Levels Of Granularity?
(Choose Two.)
- By providing
third-party tools that can help you obtain impression-share data.
- By helping you
identify growth opportunities with impression-share data.
- By ensuring your
ads automatically respond to personal events, such as birthdays.
- By providing
suggested retail prices for your products based on market analysis.
- By using
benchmarking data to get insights into your market’s business landscape.
99. What Are Two Ways That Performance Planner Can Help
Reveal The Possibilities Across All Your Google Ads Campaigns? (Choose Two.)
- Distribution
- Validation
- Simulation
- Instrumentation
- Differentiation
100. What Are Two Ways To Grow Your Business By Helping Consumers
Who Want To Buy At A Local, Physical Store? (Choose Two.)
- Ensure the
entire range of products is available in-store.
- Allow shoppers
to buy online and pick up at the store.
- Provide free
refreshments in-store.
- Provide opening
hours, locations, and stock levels.
- Allow shoppers a
28-day trial period.
101. What Can Automated Bidding Help An Advertiser Improve?
- Performance
- Calls-to-action
- Competition
- Languages
102. What Can The Performance Planner Assist You With?
- To create an
optimized copy of your existing campaign, so that it can be tested with
the drafts and experiments tool
- To determine
which Google Ads features should be enabled to get the best performance
from your campaigns
- To analyze the
search term report and add both keywords and negative keywords, depending
on historical performance
- To improve
return on investment so you can drive more conversions within your target
CPA (cost-per-acquisition)
103. What Can The Performance Planner Recommend?
- Campaign-level
Target CPA (cost-per-acquisition)
- Applying bid
adjustments to specific locations
- Including or
excluding “Google search partners”
- Using “Target
impression share” as an automated bid strategy
104. What Does Performance Planner Automatically Do?
- Uses machine
learning to target new demographics
- Sets your ad
budget for maximum growth
- Forecasts how
your current campaigns will perform in the future
- Recommends the
perfect ad structure for your budget
105. What Is A Valid Recommendation That The Performance Planner
Can Provide?
- Create
alternative versions of best performing ad variations
- Apply specific
bid adjustments to device and location targeting
- Add a themed
group of negative keywords
- Set a specific
target CPA (cost-per-acquisition)
106. What Is One Of The Reasons Why An Advertiser Should
Consider Using Performance Planner On A Monthly Basis?
- A / B testing
- Google Ads are
updated automatically
- Click-through
rate averages require planning
- Auctions
fluctuate all the time
107. What Is One Way That Performance Planner Helps Businesses
Increase Sales?
- By choosing ad
types that your target demographic finds most appealing
- By relying on
customer feedback for optimal ad placement
- By maximizing
the number of conversions for a spend scenario
- By providing a
discount on all ads after purchasing a license
108. What’s One Unique Feature Of Local Catalog Ads?
- Their
presentation can vary depending on which device a consumer uses.
- They’re equipped
with both audio and visual content.
- They integrate
across local electronic billboards, and then extend worldwide.
- They use data
from Local Inventory ads.
109. What’s One Way The Increase In Mobile Apps, Screens, And
Other Surfaces Has Changed How Consumers Shop?
- Consumers are
more likely to remain loyal to a previous or popular brand.
- Consumers are
buying from whichever platform or brand gives the best experience.
- Consumers are
buying less frequently from brands with high ratings.
- Consumers are
buying less frequently outside of office hours.
110. What’s One Way To Create A Seamless Experience For Your
Retail Customers?
- Make sure that
items added to a cart are saved for later visits.
- Send e-mails to
all previous visitors, offering free gifts.
- Provide a
discount for returning visitors.
- Create a landing
page that displays the most popular products bought each day.
111. What’s One Way To Increase Your Business Profitability?
- Make use of data
to improve your predictive decision-making.
- Offer a voucher
for an in-store product with every online sale completed.
- Offer free
shipping on heavy and bulky items sold online.
- Remove
top-selling online products from the physical store.
112. What’s One Way To Make Good Use Of Data To Accelerate Your
Business And Improve Profitability?
- Create
informative spreadsheets for regular meetings.
- Create
personalized product recommendations.
- Send out
birthday and holiday gifts to previous customers.
- Offer discount
vouchers to those who’ve bought from similar stores.
113. What’s One Way To Use Google’s Data Across All Platforms, To
Increase Your Retail Company’s Performance And Profitability?
- Identify
profitable geographical regions for new stores.
- Create
insightful and popular video promotions.
- Personalize the
customer experience wherever they may be searching.
- Build e-mail
lists for marketing to new customers.
114. When Visibility Is The Campaign Goal, Which Bidding Strategy
Should An Advertiser Choose?
- Enhanced
cost-per-click (eCPC)
- Maximize
Conversions
- Target
impression share
- Maximize clicks
115. Where Can Shopping Campaign Ads Appear On Desktop Search
Results Pages?
- Only at the top
or to the right of search results.
- Only at the top
of the search results.
- At any position
within the search results.
- Only at the top
and bottom of search results.
116. Which Factors Should An Advertiser Consider When Deciding On
A Bidding Strategy?
- Results,
targeted locations, and purchase history
- Customer search
history, competition, and conversions
- User journey
complexities, performance, and auctions
- Ad schedule and
budget
117. Which Product Attributes In Shopping Campaign Ads Are
Important For Giving Shoppers The Most Meaningful Information Needed, All At A
Single Glance?
- Brand name,
product price, and video footage
- Product image,
stock level, and video
- Brand name,
product video, and price comparison
- Product image,
price, and store name
118. Which Statement Describes Modern Shopping Behavior?
- People are buying
more often, and more items each time.
- People are
buying less often, but more items each time.
- People are
buying more often, but fewer items each time.
- People are
buying less often, and fewer items each time.
119. Which Statement Is True About Local Catalog Ads?
- Local Catalog
ads are SMS campaigns that send pre-sale information to loyal customers.
- Local Catalog
ads are banner or sidebar images that show when a potential customer
browses a similar brand’s website.
- Local
Catalog ads are easy-to-browse display ads that showcase multiple
products.
- Local Catalog
ads provide a weekly hard-copy newsletter that supports a company’s online
ads and contains the shop’s newest inventory.
120. Which Statement Is True About Shopping Ads?
- They let sellers
use keywords to decide exactly how and where to show their ads.
- They
use an easy-to-understand format to give shoppers all the information they
need at a glance.
- They let sellers
use keywords to limit results to either Google Search pages or Google
Shopping pages.
- They give
shoppers limited information in order to increase curiosity regarding a
product or service.
121. Which Two Brand Qualities Are Today’s Consumers Most Likely
To Find Helpful? (Choose Two.)
- Providing a
seamless experience.
- Sharing their
data with similar vendors.
- Making it easy
to discover new things.
- Offering
discounts for bulk purchases.
- Creating an
automatic e-mail subscription.
122. Which Two Features, Available As Additions To Shopping
Campaign Ads, Can Benefit Marketers And Drive Sales? (Choose Two.)
- Google customer
reviews
- Clothing size
guide
- Merchant
promotions
- Merchant
auto-text response
- Merchant live
chat
123. Which Two Product Attributes Are Shown In Google Shopping
Campaign Ads To Help Engage Potential Customers With Relevant Information?
(Choose Two.)
- Image
- Price-per-click
- Material
- Price
- Keywords
124. Which Type Of Automated Bidding Strategy Is Enhanced
Cost-Per-Click (ECPC)?
- Conversion-focused
bidding
- Revenue-focused
bidding
- Awareness-based
bidding
- Consideration-focused
bidding
125. Which Type Of Automated Bidding Strategy Is Target
Cost-Per-Acquisition (CPA)?
- Consideration-focused
bidding
- Conversion-focused
bidding
- Awareness-based
bidding
- Revenue-focused
bidding
126. Which Type Of Automated Bidding Strategy Is Target Return On
Ad Spend (ROAS)?
- Conversion-focused
bidding
- Revenue-focused
bidding
- Consideration-focused
bidding
- Awareness-based
bidding
127. While Managing A Successful Google Ads Campaign, Why Would
You Choose Automated Bidding Instead Of Manual Bidding?
- Because bid
automation is a standard capability in the market that allows a lesser
degree of precision, based on the conversion opportunity of each auction.
- Because given
the dynamic nature of Google’s auctions, the appropriate bid can often be
a moving target that’s challenging to reach at scale when using manual
bidding.
- Because users’
intent and their likelihood to complete valuable actions for your business
hardly vary based on location, time, or device.
- Because
cross-referencing data with context to establish intent and set the
appropriate bid is a more simple, direct task.
128. Why Does Automating Your Bid Versus Using Manual Bidding
Contribute To A Successful Google Ads Campaign?
- User intent and
likelihood to complete valuable actions for your business do not vary
based on location, time, or device.
- The appropriate
bid can often be a static target that is challenging to reach.
- If you do not
bid efficiently, you could miss valuable conversions.
- The customer
journey has become more complex and therefore bids should be based on
general user behavior.
129. Why Is Using The Performance Targets Feature After Utilizing
The Performance Planner Recommended?
- This practice
allows you to receive detailed insights from Google Analytics with regards
to how website behavior is impacted after applying Performance planner
recommendations.
- This practice
allows you to monitor targets set in the Performance Planner and to
receive alerts and recommendations when a campaign is not on track.
- This practice
allows you to ensure seasonality and budget reallocation are accounted for
future periods so you can prevent your campaigns from becoming “Limited by
Budget”.
- This practice
allows you to fully automate all aspects of account management to improve
the likelihood of meeting performance targets.
130. Why Should Campaigns With Different Marketing Objectives Be
Separated Into Different Performance Planner Plans?
- So that spend is
not reallocated between two different marketing objectives
- To avoid any
potential keyword duplicates between different marketing objectives
- So that seasonal
trends can be better identified for each individual marketing objective
- To prevent
campaigns from becoming “Limited by Budget”
131. Why Should Your Business Use Performance Planner?
- It validates
budgets against other vendors in the same market.
- It is the only
ad budgeting software on the market.
- It makes
recommendations that are validated using machine learning.
- It helps
businesses determine a go-to-market strategy.
132. You Can Leverage Google Ads’ Automated Bidding Strategy To
Help Get The Most From Your Advertising Budget. What Are Two Benefits Of Using
Automated Bidding? (Choose Two.)
- Manual control
- Machine learning
- Bidding
suggestions
- Site link
extensions
- Auction-time
bidding
133. You Manage Marketing For A Small Business On A Tight
Budget, Yet You Need To Reach As Many People As Possible. How Can Google Ads
Help?
- With Google Ads
you always pay using cost-per-reach, predetermined by your budget.
- Google Ads saves
you time by deciding what your budget will be on a daily basis.
- With Google Ads,
your ads will show on every available search engine.
- With Google Ads,
you can choose a maximum amount to spend per month.
134. You Use Google Shopping Ads To Promote Customer
Engagement With Your Products. How Can This Increase Your Business’s Presence
In Searches?
- Several Shopping
ads will be displayed for your products based on specific categories
potential customers have selected.
- Multiple
Shopping ads for the same product will be repeated as a potential customer
scrolls through a website, reinforcing your products’ value.
- Shopping ads may
contain several videos showing how to use your products, along with
detailed descriptions of your products’ value.
- Shopping ads let
more than one of your products be shown for a given search, and a text ad
for your products could appear at the same time.
135. Your Company Provides Home Maintenance Services And You
Want To Reach More Potential Customers. You Have A Limited Budget To Work With.
Why Is Google Ads Right For You?
- Your ads will be
placed on all search engines.
- Machine models
automatically determine your advertising budget.
- You can set your
own budget and can change it at any time.
- With Google Ads
you always pay using cost-per-reach, predetermined by your budget.
136. Your Company Wants To Have Greater Success Online. What Are
Two Ways That Google Ads Can Drive Your Business Goals? (Choose Two.)
- Place your
business’s ads on every available search engine.
- Boost your
conversions by connecting you to people in the moments that matter.
- Help you reach a
wider audience and maximize exposure.
- Coach your
company to fully move to an online-only presence.
- Cap the number
of ads you pay for, based on your business.
137. Your Website Data Shows That Many Visitors Place Items In
Their Shopping Carts, But Fail To Complete The Purchase. You Want To Grow Your
Business By Increasing Sales. What Should You Do First?
- Test daily: Test
a new website layout and color scheme each day.
- Lower price:
Consider reducing the price of your product(s) for multiple purchases.
- Remove
friction: Make sure the checkout process is working and easy to use.
- Increase
discounts: Attempt to increase unique visits to the website by offering
discounts.
138. You’ve Been Tasked With Marketing A New Line Of Plumbing Services,
But You Have A Set Budget That You Cannot Exceed. Why Is Google Ads A Viable
Option?
- Google Ads
allows you to cap the number of ads you pay for, based on your business.
- Google Ads
guarantees phone calls to your business.
- Google Ads
offers separate auctions for low budgets.
- Google Ads gives you control over your budget.
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