1. A Company Creates Niche
Sporting Equipment For Active Female Senior Citizens. The Company Expects
Potential Customers To Be Above 65 Years Old, Either With Or Without A Shown
Interest In Sports. The Company’s Marketing Team Is Looking To Build Awareness
About Their Company’s Innovative Products. Which Option Can Best Help Them
Reach Their Specific Audience?
- Demographic
targeting
- Affinity
audiences
- Dynamic
remarketing
- In-Market
audiences
2. A Marketer Is Keeping Track Of
The Revenue Generated By His Campaigns. He Wants To Get A Specific Return For
His Ad Spend. Which Type Of Automated Bidding Strategy Will Meet His Needs?
- An
awareness-based bidding strategy
- A
revenue-focused bidding strategy
- A
conversion-focused bidding strategy
- A
consideration-focused bidding strategy
3. A Small Marketing Group Uses
Google Display Ads To Help Deliver Relevant Advertising To People Browsing The
Web. Which Statement Is True About Where Google Display Ads Connects With These
Valuable Audiences?
- Google
Display Ads connects with audiences through Gmail, YouTube, and millions
of other websites partnering with Google.
- Google
Display Ads delivers advertising only on websites that partner with
Google’s Display network.
- Google
Display Ads primarily connects with target audiences through Gmail, but
users can configure it to reach other websites they designate as
important.
- Google
Display Ads delivers advertising on YouTube videos that meet a minimum
threshold of views.
4. Adam Has Determined That “Drive
Action” Is The Appropriate Marketing Objective For His New Display Campaign.
What Are Two Relevant Options He Might Use To Reach His Goal? (Choose Two.)
- Standard
remarketing
- Affinity
Audiences
- Demographic
targeting
- Dynamic
remarketing
5. Alan Has Introduced A New Line
Of Scooters On His Website And Is Using A Google Display Ad Campaign To Promote
Them. He Selects “Build Awareness” As The Marketing Objective For His Campaign.
Why Would Alan Choose “Build Awareness” As His Marketing Objective?
- To
reach a broad audience for his scooters.
- To
reengage users who previously showed interest in his scooters.
- To
dynamically generate ads, based on an audience’s interest in scooters.
- To
engage with audiences who previously bought his scooters.
6. Amanda Is The Marketing Manager
For A Plant Nursery. She Has A Large Number Of Campaigns And Needs Help Keeping
Her Bids Relevant Every Day. How Can Automated Bidding Help Her?
- By
setting her bids when auctions happen.
- By
keeping her ads updated with new copy.
- By
guaranteeing improved results.
- By
automatically setting the maximum CPC bid limit.
7. Amanda Uses “Influence
Consideration” As A Marketing Objective For Her Google Display Ads Campaign.
Which Targeting Options Are A Good Fit For Amanda’s Campaign?
- In-Market
audiences, Custom Intent audiences, Similar Audiences
- In-Market
audiences, Affinity Audiences, Similar Audiences
- Custom
Intent audiences, Similar Audiences, Custom Affinity audiences
- Custom
Intent audiences, Similar Audiences, Affinity Audiences
8. Amy Has Created A New Brand For
Her Company’s Goldfish Training Materials. She Knows That Other Companies Train
Goldfish And It Is A Popular Sport, But Realizes That It Is A Niche Market. She
Wants To Use A Google Display Ads Campaign To Build Awareness For Her New
Brand. Which Google Display Ad Targeting Option Can Help Amy With Her Goal Of
Creating Awareness Within Her Niche Market?
- Custom
Affinity audiences
- Standard
remarketing
- Affinity
audiences
- Dynamic
remarketing
9. Angela’s Ready To Get Started
With Her First Smart Display Campaign, But Her Account Isn’t Yet Eligible Due
To Not Having Enough Conversions In The Last 30 Days. What’s The Minimum Number
Of Conversions Needed (In The Last 30 Days) To Be Eligible To Set Up A Smart
Display Campaign?
- At
least 50 conversions on Display or at least 100 conversions on Search.
- At
least 30 conversions on Display or at least 50 conversions on Search.
- At
least 100 conversions on Display or at least 50 conversions on Search.
- At
least 50 conversions on Display or at least 30 conversions on Search.
10. As A Marketing Director At A
Large Company, Cara’s Considering Launching A Google Display Ads Campaign, As
It Will Let Her Reach Global Internet Users Across As Many Websites And Apps As
Possible. What’s Another Benefit A Google Display Ads Campaign Will Provide
Cara?
- It
makes it possible for her to engage with valuable audiences quickly and
often.
- It
allows her to collect statistical usage data from the websites where her
ad appears.
- It
can sometimes be used as a Shopping campaign.
- It
can always be used as a Shopping campaign.
11. Automated Bidding Does The
Heavy Lifting For Advertisers On Google Ads. What Does Automated Bidding Use To
Set The Right Bid For Every Auction?
- Ad
extensions
- Machine
learning
- Manual
control
- Seller
ratings
12. Ben Is Currently Managing A
Campaign That Has A Total Investment Of $7,000, Generates 1,400 Conversions And
Has A CPA (Cost Per Acquisition) Of $5. Ben Needs To Sell Excess Inventory. To
Meet This Goal, He’s Willing To Increase His CPA And Campaign Investment. Which
Of The Following Plans, Built In The Performance Planner, Will Assist Ben In
Achieving His Marketing Goal Of Selling Excess Inventory?
- An
investment of $9,600 to generate 1,600 conversions with a CPA of $6
- An
investment of $9,800 to generate 1,400 conversions and a CPA of $7
- An
investment of $8,400 to generate 1,400 conversions and a CPA of $6
- An
investment of $9,100 to generate 1,300 conversions and a CPA of $7
13. Ben Sells Housewares Through
His Website And App. What Are Two Ways That Google Ads Can Fuel His Business
Goals And Help Him Achieve His Objectives? (Choose Two.)
- Helps
users find and discover his products
- Increase
overall installs and interactions with his app.
- Sell
him business leads at a preset price.
- Provide
clear forecasts that allow for smoother purchasing.
- Place
ads for his business on all search engines.
14. Bill Has Released A New Line
Of Products For His Business And Is Using Google Display Ads To Influence
Customer Consideration. How Does Google Display Ads Targeting Help Bill Reach
His Marketing Objective?
- By
allowing Bill to increase per-transaction sales by adjusting the prices of
his products, based on customer interest.
- By
allowing Bill to strategically show his message to users when they’re
actively browsing, researching, or comparing the types of products he
sells.
- By
allowing Bill to show his ads to the exact audience he selected, based on
his automated marketing objective.
- By
allowing Bill to improve the customer experience by finding only those who
are interested in his products.
15. Bill Wants To Reach Valuable,
Relevant Audiences And Engage With Them Quickly And Often With His Ads. How
Will Creating A Display Ads Campaign Allow Him To Reach His Goal?
- It
allows him to identify valuable audiences and collect statistical usage
data from the websites where his ad appears.
- It
allows him to reach over 90% of global internet users across more than
three million apps and websites.
- It
allows him to select for new audiences and scale down his advertising to
appear on specific websites that he chooses.
- It
allows him to isolate valuable audiences regionally and convert local
sales the first time his ad is seen.
16. Brian Owns A Company That
Makes Inexpensive Replacement Parts For Bicycles. He’s Ready To Increase The
Scale Of His Business And Wants To Use Google Display Ads To Drive Sales. Which
Feature Of A Google Display Ads Will Help Brian Achieve His Business
Objectives?
- His
ads can enable customers to purchase his products directly from within the
ad.
- His
ads can appear on websites relevant to bicycles, and therefore connect him
to his potential audience.
- His
ads can appear on Google Search results when customers are searching for
specific search terms.
- His
ads can contain proprietary formatting that allow him to precisely
demonstrate how his products work.
17. Brian’s Desired Audience Isn’t
Covered By The Segments In-Market Audiences Offers. What’s Another Suitable
Option Brian Could Choose To Help Him Influence Potential Customer
Consideration?
- Demographic
targeting
- Custom
Intent audiences
- Similar
Audiences
- Standard
remarketing
18. Cassandra Wants To Customize
Her Google Display Ads Based On How Potential Customers Previously Engaged With
Her Website. Which Option Best Suits Her Needs?
- Similar
Audiences
- Remarketing
- In-Market
audiences
- Custom
Affinity audiences
19. Catherine Received A
Significant Amount Of Traffic To Her Online Pet Store After Launching Her
Display Campaign. Unfortunately, Many Visitors To Her Online Store Didn’t Make
A Purchase. When Creating A New Display Campaign, Which Marketing Objective
Should Catherine Choose In Order To Reengage With These Visitors?
- Drive
action
- Influence
consideration
- Build
awareness
- Increase
leads
20. Claire Has Created A Google
Display Remarketing Campaign. What’s The Most Likely Reason She Decided On
Remarketing?
- Increase
clicks
- Build
awareness
- Drive
action
- Influence
consideration
21. Colin Is Planning Out A New
Google Display Ads Campaign With The “Build Awareness” Marketing Objective In
Mind. Why Would Colin Choose “Build Awareness” As His Marketing Objective?
- He
wants to leverage Google’s automation technology to drive direct sales of
his products.
- He
wants to engage with users who intend to purchase his products and are
actively researching them.
- He
wants to get his Display Ads in front of as many people as possible.
- He
wants to generate dynamic ads to reach specific audiences.
22. Darren Notices That Many
People Viewed Specific Products On His Website Without Purchasing Them. He
Creates A Google Display Ad To Drive Sales Of Those Exact Products. Which
Option Will Best Suit Darren’s Marketing Goal?
- Demographic
targeting
- Custom
Intent audiences
- Affinity
Audiences
- Dynamic
remarketing
23. Diana Is Running A Successful
Remarketing Campaign. She Wants To Expand Her Reach With Other Targeting
Options. While Creating A New Google Ads Display Campaign With The “Influence
Consideration” Marketing Objective, She Chooses Similar Audiences As Her
Targeting Option. What Information Is Used To Identify Similar Audiences?
- Users
actively researching and intending to buy new products or services
- Input
from specific landing pages and keywords
- Audience
interest around different topics
- Input
from keywords, URLs, and apps
24. Doreen Is Looking To Drive
Sales On Her Website, And Is Considering Creating A Google Display Remarketing
Campaign How Might Remarketing Help Her Meet Her Marketing Objective?
- It
reaches audiences who previously visited her website as they browse
network websites and use network apps.
- It
reaches specific audiences based on a combination of declared and inferred
data.
- It
reaches TV-like audiences based on a holistic picture of their lifestyles,
interests, and passions.
- It
reaches audiences who are different from an original remarketing list or
other uploaded compatible list.
25. Emmy Is The Marketing Director
Of A Large Marketing Team, Looking To Reach An Audience At Scale Through Smart
Display Campaigns. How Might Smart Display Campaign Reporting Help Emmy?
- In
addition to standard Google Ads reporting, it provides reports that
facilitate broad, strategic ad management.
- Its
summary report provides executive summaries of total cost and bidding.
- It
provides “recommended insights,” which are focused on Topic Targeting.
- Its
reporting functionality includes exclusive placement reports designed for
high-level advertising strategies.
26. Felix Wants To Start Showing
His Google Display Ads To A Narrower Audience With The Help Of Demographic
Targeting. Which Two Types Of Data Are Included In Demographic Targeting?
(Choose Two.)
- Postal
code
- Age
- Gender
- Location
- Occupation
27. Frank Runs A Scuba-Diving
Business That Offers Lessons And Sells Scuba-Diving Equipment. Frank Wants To
Engage With Users Who Are Researching Scuba-Diving Lessons. Which Marketing
Objective Should Frank Choose When Creating His Display Campaign?
- Build
awareness
- Drive
action
- Influence
consideration
- Increase
sales
28. Gavin Is Creating A Google
Display Ads Campaign Designed To Drive Sales On His Website. He Wants To Reach
Potential Customers Who Viewed Pages On His Website And Entice Them To Make
Purchases With A Discount Code. Which Option Will Best Serve Gavin’s Marketing
Goals?
- In-Market
audiences
- Similar
Audiences
- Affinity
Audiences
- Remarketing
29. Gloria Owns A Surfing Clothing
Line. She Wants To Increase The Awareness Of Her Brand And Drive Higher Sales.
How Can Google Display Ads Help Gloria Achieve Her Business Objective?
- Her
ads enable customers to purchase her clothing items directly from within
the ad.
- It
automatically defines her marketing objective and provides her the
features and options that are relevant to her audience.
- It
allows her ads to appear above a Google Search result to people who are
searching for surfing attire.
- It
harnesses best-in-class intent signals to place her ads against the most
relevant content.
30. Google Ads Offers A Variety Of
Campaign Types Which Determine Where Your Ad Will Appear And The Format In
Which It Will Be Displayed. What Are The Available Campaign Types?
- Search,
Display, Video, Print, and App
- Search,
Print, TV, Shopping, and App
- Social,
Video, App, Audio, and Shopping Ads
- Search,
Display, Video, Shopping, and App
31. Google Ads Was Constructed
Around Three Core Principles, Focused On Helping Businesses Reach Their Online
Potential. The First Of These Is Relevance. Google Ads Connects Businesses With
The Right People At The Right Time. Upon Which Other Principles Was Google Ads
Built?
- Options
and tracking
- Profit
and privacy
- Credits
and context
- Control
and results
32. Google Ads Was Designed To
Deliver Three Things To Every Advertiser: Relevance, Control, And Results. It
Provides Relevance By Connecting Advertisers With The Right People At The Right
Time. It Provides Results By Charging Only When You Get A Click. How Does
Google Ads Provide Control?
- By
giving advertisers control over the number of specific actions their spend
will return
- By
giving advertisers control over which competitors they place ads in
auctions against
- By
giving advertisers control over the next highest bid allowed in auctions
they enter
- By
giving advertisers control over the maximum they spend per month.
33. Google Ads Was Designed To
Help Businesses Achieve Online Success. To Accomplish This, Google Ads Was
Built On Three Core Principles. What Are These Principles?
- Sales,
consideration, and integrity
- Growth,
reach, and traffic
- Relevance,
control, and results
- Influence,
awareness, and promotion
34. Google Display Ads Lets
Advertisers Upload Their Own Creative Assets To The System. This Allows
Advertisers Greater Control Over The Look And Feel Of Their Ads. What Are The
Two Types Of Uploaded Ads?
- Image
ads and AMPHTML ads
- Image
ads and AVHTTPS ads
- Video
ads and AMPHTTP ads
- Video
ads and AMPHTML ads
35. Hank Wants To Use A “Maximize
Conversions” Campaign With The Performance Planner. Which Recommendation Can Be
Provided To Hank By The Performance Planner?
- Recommended
campaign bid scaling
- A
recommended Campaign-level Target CPA (cost-per-acquisition)
- A
recommended average daily budget
- A
recommended Campaign-level Target ROAS (return-on-ad-spend)
36. How Can Performance Planner
Serve Your Business?
- By
finding areas of your total budget that could contribute to marketing
- By
teaching your employees the fundamentals of personal budgeting
- By
determining which of Google’s ads are most appropriate for your brand
- By
optimizing your ad budget for maximum growth
37. How Do Responsive Display Ads
Use Automation?
- Responsive
Display Ads use a machine-learning model to determine optimal assets for
each ad slot using predictions based on an advertiser’s performance
history.
- Responsive
Display Ads leverage powerful machine-learning models to generate reports
customized to meet the specific requirements of each campaign.
- Responsive
Display Ads automate ad creation for most apps, but not desktop and mobile
devices.
- Responsive
Display Ads use a machine-learning model to create an advertiser’s assets,
using assets that have performed well in the past
38. How Does Automating Your Bid
Contribute To A Successful Google Ads Campaign?
- Automated
bidding’s algorithms integrate a minimum number of signals to evaluate
user intent.
- Automated
bidding uses machine learning to algorithmically help you set the
appropriate bid for each and every auction.
- The
customer journey has become more direct, so setting bids should be based
on general user behavior.
- Cross-referencing
data with context to establish intent and set the appropriate bid is a
simple and direct task.
39. How Does Google Display Ads
Drive Marketing Results Every Day For Thousands Of Advertisers Around The
World?
- It
allows them to run ads and connect with audiences through Gmail, YouTube,
and millions of other websites.
- It
allows them to focus their campaigns on either Gmail or TrueView, in order
to better isolate specific audiences.
- It
enables them to create online purchasing options native to Display ad
formats.
- It
allows them to choose which specific YouTube videos they want their ads to
be placed on.
40. How Does Google Display Ads
Drive Marketing Results For Thousands Of Advertisers Worldwide?
- It
harnesses best-in-class signals to place ads against the most relevant
content.
- It
determines a user’s primary marketing objective, and enables the features
and options that will best achieve it.
- It
calculates the number of times an ad is effectively run on test websites,
then shows it on all relevant websites.
- It
focuses a campaign on either Gmail, TrueView, or Chrome to better isolate
specific audiences.
41. How Does Google Display Ads
Drive Results Every Day For Thousands Of Advertisers?
- It
combines search, shopping, and image ads to create the most relevant ads
across the web.
- Its
ability to automatically set marketing objectives influences how campaigns
perform and how visible ads are.
- Its
technology bundles together all the pillars of a campaign to help isolate
valuable audiences.
- Its
real-time view of context and behavior across the web powers unique
understandings of intent.
42. How Does Google Display Ads
Help Advertisers Meet Their Marketing Objectives And Drive Results?
- By
offering the ability to display Bumper ads.
- By
helping advertisers deliver relevant advertising as people browse the web.
- By
helping advertisers reach customers searching for specific search terms.
- By
bundling together all the pillars of a campaign.
43. How Is Using Non-Last-Click
Attribution Conversions Useful For Performance Planner Forecasts?
- To
allocate budgets that drive incremental conversions
- To
take advantage of seasonal trends throughout the year
- To
find growth opportunities regarding device targeting
- To
identify the most profitable location targeting
44. Howard’s In The Process Of
Creating A Google Display Campaign And Decides To Use Custom Intent Audiences
As A Targeting Option. He’d Like To Influence Customer Consideration, But His
Niche Audience Isn’t Covered By An In-Market Audience Segment. Which Two Data
Inputs Can Howard Submit To Best Represent His Audience? (Choose Two.)
- Negative
keywords
- URLs
- Keywords
- Topics
- Offline
conversions
45. In Order To Drive Sales With
Her Google Display Ads Campaign, Charlotte Wants To Reach Audiences Who Looked
At Products On Her Website, With New Ads For Those Exact Products. Which
Targeting Option Should She Choose To Help Achieve That Goal?
- Dynamic
remarketing
- Standard
remarketing
- Remarketing
- Affinity
Audiences
46. Jake’s Been Trying To Build
Brand Awareness For His New Clothing Line. Initial Branding Attempts Wer
Successful, But He Now Wants To Scale Things To A Larger Degree. Jake Can Reach
A Wide Audience By Using Smart Display Campaigns. How Many Websites And Apps
Are Available For Smart Display Campaigns To Run Across?
- 3,000,000
- 300
- 3,000
- 300,000
47. Jasmine Is The Director Of
Marketing For A Chain Of Clothing Stores. She Has Been Given A Set Budget And
Needs To Drive As Many Potential Customers To Her Website As Possible. Which
Automated Bidding Strategy Should She Use In Her Campaign?
- Target
impression share
- Maximize
conversions
- Target
return on ad spend (Target ROAS)
- Maximize
clicks
48. Josephine Is In The Process Of
Creating Ads Within Her Standard Display Campaign. She Finds That There Are Two
Main Ad Formats That She Can Leverage. What Are The Two Main Ad Formats Used In
A Standard Display Campaign? (Choose Two.)
- Text
ads
- Responsive
Display ads
- Call-only
ads
- In-stream
video ads
- Uploaded
ads (Image & AMPHTML)
49. Joshua Has An Online Store
That Sells Skateboard Equipment. He Notices That Potential Customers Are
Looking At Specific Skateboards But Leaving His Website Without Completing A
Purchase. Which Google Display Campaign Option Can Joshua Use To Feature The
Same Skateboards Viewed To Potential Customers Who Didn’t Complete A Purchase?
- Custom
Affinity audiences
- Standard
remarketing
- Custom
Intent audiences
- Dynamic
remarketing
50. Julie Wants To Show Potential
Customers Products They Previously Viewed On Her Website. What Does Julie Need
In Place To Create Dynamically Generated Display Ads Within A Dynamic
Remarketing Campaign?
- A
Google My Business account
- A
list of relevant placements
- A
pre-uploaded feed
- A
gallery of product images
51. Karen Has Opened A New
Business And Is Using Google Display Ads To Build Awareness Of Her New
Products. How Does Google Display Ads Targeting Help Karen Reach Her Marketing
Objective?
- By
tracking website traffic, improving customer service, and driving longer
customer interactions.
- By
getting her ad to the people she selects, based on automated marketing
objective tracking.
- By
building a social following, improving customer engagement, and driving
larger transactions.
- By
getting her ad in front of the right people, in the right place, at the
right time.
52. Karen Owns A Large Online
Business Selling Antiques. She Wants To Create A Smart Display Campaign. What
Are Two Of The Three Inputs She Must Supply In Order To Create A Smart Display
Campaign? (Choose Two.)
- Keyword
examples
- Example
placements
- Budget
amount
- Creative
assets
- Interest
categories
53. Ken Sees A High Level Of
Success From His Display Campaigns, And Wants To Take Performance To The Next
Level With The Help Of Dynamic Remarketing. How Can Dynamic Remarketing Benefit
Him?
- It will show exact products to potential customers that have
previously seen them on his website.
- It
will help him display new products to previous visitors who viewed, but
did not purchase, a product he sells.
- It
will connect with users based on their demonstrated in-market behavior and
purchase intent.
- It
will reach audiences based on their lifestyles, interests, and passions.
54. Kevin Is Determining Which
Google Display Ads Format To Use, And Choosing Between Efficiency And Control.
Match The Ad He’s Creating To The Appropriate Ad Format Option.
- Responsive
Display Ads
- Uploaded
image ads
- Efficiency
(1)
- Control
(2)
55. Kim Is Seeing Significant Performance From Her Google
Display Remarketing Campaign, And Wants To Expand Upon It. Which Targeting
Option Should She Choose To Accomplish This?
- In-Market
audiences
- Demographic
targeting
- Custom
Intent audiences
- Similar
Audiences
56. Lauren Has Chosen “Influence Consideration” As The
Marketing Objective In Her Google Display Ads Campaign. Which Two Targeting
Options Are A Good Fit For Lauren’s Campaign? (Choose Two.)
- Demographic
targeting
- Dynamic
remarketing
- Custom
Affinity Audiences
- Custom
Intent audiences
- Similar
Audiences
57. Loretta Is The Advertising Director For A Large Meal-Kit
Company. She’s Setting Up A Google Display Campaign To Identify And Engage With
Large Audiences In Order To Extend Their Market Reach. Which Statement Most
Accurately Describes The Reach A Google Display Campaign Can Provide Loretta?
- It
allows her to reach over 90% of local internet users across thousands of
apps and websites.
- It
allows her to reach over 75% of regional internet users across thousands
of apps and websites.
- It
allows her to reach over 75% of national internet users across millions of
apps and websites.
- It
allows her to reach over 90% of global internet users across millions of
apps and websites.
58. Lucy Is Creating A New Display Campaign With The Goal Of
Building Awareness. Which Two Targeting Options Might Be Suitable For Her To
Use? (Choose Two.)
- Demographic
targeting
- Custom
Intent audiences
- In-Market
audiences
- Standard
remarketing
- Affinity
audiences
59. Mandy Has A Large Art-Supply Company That Sells Through
Both Her Brick-And-Mortar Store And Online. She Wants To Increase The Awareness
Of Her Brand And Drive Higher Sales. How Can Google Display Ads Help Mandy
Achieve Her Business Objectives?
- It
places Mandy’s ads against the most relevant content by using
best-in-class intent signals.
- It
makes it possible for her customers to purchase art supplies directly from
within her ads.
- It
allows Mandy’s ads to appear above a Google Search result to people who
are searching for art supplies.
- Its
Google Display Ads measurable performance features select her company
marketing goals automatically, requiring no input from her.
60. Maria Has Been Told That She
Should Use The Performance Planner On A Monthly Basis. Why Should She Do So?
- To
check for status issues
- To
review new keyword opportunities
- To
react to ever-changing external factors
- To
analyze demographic performance
61. Marie Is A Marketer Trying To
Maximize Specific User Actions After The Click. Which Automated Bidding
Strategy Should She Use To Accomplish This?
- Retention-focused
bidding
- Consideration-focused
bidding
- Conversion-focused
bidding
- Awareness-based
bidding
62. Marisol Manages The Online
Advertising Campaigns For A Chain Of Toy Stores With Both A Physical And An
Online Presence. Which Google Ads Campaign Should Marisol Use To Show Images Of
Her Products, Advertise Her Company’s Online And Local Inventory Of Toys, And
Boost Traffic To Their Website And Local Toy Stores?
- Search
- Shopping
- Video
- Display
63. Marta Has A Tight Marketing
Budget And Needs To Use A Strategy That Can Drive Customers To Her Website For
A Set Cost. Which Bidding Strategy Has The Potential To Meet Marta’s Needs?
- Target
return on ad spend (Target ROAS)
- Target
cost-per-acquisition (tCPA)
- Target
impression share
- Maximize
clicks
64. Mary Feels Confident Managing Google Search Campaigns And
Is Interested In Extending Her Marketing Reach With The Help Of Google Display
Ads. She’s Trying To Decide Whether To Create A Standard Display Campaign Or A
Smart Display Campaign. Why Would Mary Choose Standard Display Campaigns Over
Smart Display Campaigns?
- She
prefers minimal input and relies on automated solutions.
- She’s
interested in in-depth reporting without managing the campaigns.
- She
wants full control over all aspects of her Display campaigns.
- She
wants to deliver both Search and Display Ads from the same campaign.
65. Mary Is Tasked With Designing
An Advertising Campaign For Her Company’s An Online Pet Food Store And App, And
Is Exploring Different Campaign Options. Which Campaign Types Are Available To
Her In Google Ads?
- Search,
Display, Video, App, and Access
- Search,
Display, TV, Shopping, and App
- Social,
Display, Video, Shopping, and App
- Search,
Display, Video, Shopping, and App
66. Match Each Business Objective With The Google Ads
Campaign Type That Best Meets It. (Each Campaign Type Can Be Used Only Once.)
- To
advertise a business’s online and local inventory and boost website or
store traffic.
- To
increase engagement, app installs, and in-app actions (like signing up for
a newsletter).
- To
increase exposure and reach audiences with specific interests across the
web.
- Shopping
campaign (1)
- Display
campaign (3)
- App
campaign (2)
67. Match The Marketers With The Display Ad Format That Fits
Them Best. (Formats Can Be Used More Than Once.)
- Mira
wants the most freedom (creative control) to decide how best to combine
her different images, text, and logos.
- Sherry
wants faster ads, that are lighter in load.
- Sandy
wants to create safer ads and reduce the risk of malware.
- Miko
needs to reduce his overhead for managing ad portfolios within ad groups
and campaigns.
- Tommy
values performance over everything else.
- Responsive
Display Ads (5)
- None
(2)
- Image
ads (1)
- AMPHTML
ads (3)
- Responsive
Display Ads (4)
68. Mike Recently Started Using Google Display Ads To Create
A More Automated Approach To Managing His Campaigns. What’s One Automation
Model That Smart Display Campaigns Provides That Might Help Mike?
- Automated
rule generation
- Automated
ad language translation
- Automated
targeting
- Automated
video production
69. Molly Wants To Clear Her
Remaining Stock In Preparation For Ordering A New Line Of Products To Sell. As
A Result, She’s Willing To Increase Her CPA (Cost-Per-Acquisition) And
Investment, As Long As It Means Generating More Sales. Her Current Campaign Has
A Total Investment Of $25,500, Generates 1,500 Conversions, And Has A CPA Of
$17. Which Plan, Built In The Performance Planner, Will Help Molly With Her
Marketing Goal To Generate More Sales?
- An
investment of $40,000 to generate 2,000 conversions and a CPA of $20
- An
investment of $30,000 to generate 1,500 conversions and a CPA of $20
- An
investment of $28,000 to generate 1,400 conversions and a CPA of $20
- An
investment of $21,000 to generate 1,400 conversions and a CPA of $15
70. Nathan Manages A Website That
Sells Bicycles. He’s Using A Google Ads Display Campaign To Drive Purchases In
That Segment, And Chooses In-Market Audiences As His Targeting Option. What’s
The Advantage In-Market Audiences Gives Nathan In Reaching His Marketing Goals?
- Reaches
users based on their lifestyles, interests, and passions.
- Shows
ads to users based on a combination of declared and inferred data.
- Connects
him with audiences most interested in what he has to offer.
- Finds
users that are similar to an original remarketing list.
71. Olivia Manages An Online Store
That Sells Musical Instruments. She’ll Soon Host A Jazz Event And Wants To
Create Awareness Around It, Especially Within The Community Of Jazz
Enthusiasts. Which Targeting Option Should Olivia Choose In Order To Achieve
Her Marketing Goal?
- Affinity
audiences
- Similar
Audiences
- Dynamic
remarketing
- Demographic
targeting
72. Paul’s Interested In
Generating Conversions With Google Display Ads, But He’s Not Confident In
Setting Bids Himself. He’s Relying On Smart Display Campaigns To Help. Which
Two Bidding Strategies Used In Smart Display Campaigns Can Paul Choose From To
Automatically Set His Bids? (Choose Two.)
- Target
CPA (cost per acquisition)
- Enhanced
CPC (cost-per-click)
- Cost
per engagement
- Target
ROAS (return on ad spend)
- Viewable
CPM (cost-per-thousand impressions)
73. Peggy Owns A House Cleaning
Service. She Built A Booking Website And Is Ready To Promote Her Services
Online. She Wants Her Ads To Reach People Actively Looking For Businesses Similar
To Hers. Which Google Ads Campaign Should Peggy Use To Make Sure Potential
Customers Consider Her Services And Take Action By Booking House Cleanings?
- Shopping
- Display
- Search
- Video
74. Phillip Wants To Create A New
Google Display Ad Campaign And Base His Targeting On An Existing Remarketing
List Named Checkout Abandoners. How Can The Similar Audiences Targeting Option
Help Phillip Achieve His Marketing Goals?
- Similar
Audiences will find websites and apps that users on the Checkout
Abandoners list have visited.
- Similar
Audiences will find web content relevant to users on the Checkout
Abandoners list, and recommend sites where Phillip can choose to place his
new ads.
- Similar
Audiences will automatically generate lists with keywords and URLs taken
from the Checkout Abandoners list.
- Similar
Audiences will find users who are similar to those on the Checkout
Abandoners list.
75. Priya Only Has $500 A Month To Spend On Her Campaign, But
She Needs To Drive As Many Potential Customers As Possible To Her Website.
Which Type Of Automated Bidding Strategy Would Be Best For Priya’s Campaign?
- Enhanced
cost-per-click (eCPC)
- Target
impression share
- Maximize
clicks
- Target
return on ad spend (Target ROAS)
76. Quinn Recently Launched A
Display Campaign For His Women’s Clothing Store. Since The Launch, His Website
Traffic Has Increased, But Sales Have Remained Flat. Which Story Shows Quinn
Using Remarketing To Drive Action?
- Quinn
remarkets using his original business objectives and campaigns, with new
users from an uploaded compatible list. By leveraging existing materials,
he aims to extend his reach while saving cost.
- Quinn
creates a list of cart abandoners that identifies users who visited his
website, considered buying his clothing, but didn’t purchase. He shows
them an ad with a promotional discount code.
- Quinn
uses the In-Market audience segment for baking supplies with the intent of
reaching potential customers while they’re actively browsing for women’s
apparel and are close to a conversion.
- Quinn
creates a custom audience segment using keywords and URLs as inputs. He
hopes to extend his audience to customers interested in women’s
accessories.
77. Rashid Wants To Raise
Awareness Of His Brand And Build Campaigns Focused On Branded Terms. He Does
Not Have Much Time To Devote To Daily Bid Management, So He Decided To Use
Automated Bidding To Lighten His Workload. Which Automated Bidding Strategy
Should Rashid Consider Using?
- Maximize
conversions
- Target
return on ad spend (Target ROAS)
- Enhanced
cost-per-click (eCPC)
- Target
impression share
78. Rebecca Is A Marketing Executive At An Airline Company.
She Has Been Asked To Plan Her Company’s Online Advertising Budget On A Monthly
Basis. She’s Chosen Google Ads’ Performance Planner To Help Accomplish This
Task. What Are Two Advantages Performance Planner Offers Rebecca? (Choose Two.)
- Performance
Planner leverages machine learning for forecasting.
- Performance
Planner forecasting is powered by billions of Google searches conducted
each week.
- Performance
Planner integrates with other budgeting software, such as QuickBooks.
- Performance
Planner is free to use with any merchant-hosted storefront.
- Performance
Planner will help her identify funds from other operational budgets to
allocate to marketing.
79. Robert Manages A Website That Sells
Sporting Goods. He Wants His Products To Be Featured In Various Online Sporting
Publications While Potential Customers Are Researching And Comparing Different
Football Brands Online. Which Option Will Help Robert Influence Customer
Consideration?
- Affinity
Audiences
- In-Market
audiences
- Custom
Affinity audiences
- Demographic
retargeting
80. Samira Recently Opened An
Online Potted Plant Store And Needs To Promote It. She Has Chosen Google Ads
Because It Offers Advertisers Different Campaign Types That Determine Where Ads
Will Appear And In What Format They Will Display When Viewed. What Google
Campaign Type Will Help Her Reach Her Most Valuable Audiences?
- App
campaigns, which can increase engagement, app installs, and even in-app
actions, such as ordering her products.
- Television
campaigns, which promote her products directly to consumers while they are
watching their favorite network and cable TV programs.
- Social
Media campaigns, which showcase her products to users while they browse
their favorite social media platforms.
- Shopping
campaigns, which promote her products by giving consumers detailed
information about what she is selling before they click her ad.
81. Sierra Owns A Small Business And Handles Many
Responsibilities, From Logistics To Marketing. She’s Seen A Lot Of Success With
Google Search (Hundreds Of Conversions A Month) And Would Like To Increase Her
Reach By Creating A Display Campaign. But She’d Like It To Be As Effortless As
Possible. What Type Of Display Campaign Should She Run?
- A
Smart Display campaign
- A
Dynamic remarketing campaign
- A
Standard Display campaign
- A
Standard remarketing campaign
82. Simon’s Using A Google Smart
Display Campaign To Build Out His Ads. What Benefit Do Google Smart Display
Campaigns Give Simon?
- His
ads are automatically generated from Google’s content providers, matching
his website’s data feeds to the most relevant images and descriptions
available.
- His
ads can be manually built using his custom-sized headlines, descriptions,
logos, and images
- His
ad formats are lifted directly from his data feeds, allowing him full
control over their size, placement, and screen orientation.
- His
ads are automatically generated from the building blocks he provides, like
headlines, descriptions, logos, and images.
83. Siona Needs To Make Sure Her Ads Are Getting A Minimum
Number Of Impressions On The Top Of The Page. Which Type Of Automated Bidding
Strategy Is Siona Using?
- Target
impression share
- Target
return on ad spend (Target ROAS)
- Target
cost-per-acquisition (tCPA)
- Maximize
clicks
84. Steve Wants To Use Google
Display Ads To Reach New Customers Who Are Looking To Purchase Products Similar
To His. Which Audience Type Should Steve Try To Reach To Meet His Marketing
Goal?
- In-Market
audiences
- Demographic
targeting
- Custom
Affinity audiences
- Similar
Audiences
85. Susan Doesn’t Have Time To
Create Display Ads Herself. She Hopes To Use A Smart Display Campaign To
Automatically Generate Ads. Which Two Building Blocks Must Susan Supply In
Order For A Smart Display Campaign To Automate Her Ad Creation? (Choose Two.)
- Videos
- Ad
dimensions
- Headlines
- Images
- Keyword
86. The Customer Journey Has
Become More Complex, Requiring A Dedicated Bidding Strategy. Google’s Solution
Is Automated Bidding. How Can Automated Bidding Benefit Advertisers? (Choose
Two.)
- Allows
advertisers to bid only for clicks from a specific group.
- Uses
machine learning to set bids, which saves time.
- Guarantees
reduced conversion costs for advertisers.
- Is
auction-specific to increase the chance for conversion.
- Allows
advertisers to serve ads only at specific times.
87. Thelma Is The Marketing
Director For An Online Toy Store. She’s Creating A Display Campaign To Reach
Parents Between The Ages Of 25 To 34. Which Targeting Option Should Thelma
Select To Achieve Her Marketing Goal?
- Demographic
targeting
- Affinity
audiences
- In-Market
audiences
- Custom
Affinity audiences
88. Trevor Has Discounted An
Entire Line Of Products On His Website And Wants To Use Google Display Ads To
Drive Sales. How Does Google Display Ads Targeting Help Trevor Reach His
Marketing Objective?
- Google
Display Ads will build a social following for Trevor’s products to improve
customer engagement and drive larger transactions.
- Google
Display Ads will build Trevor’s brand awareness by showing customized ads
to customers who are browsing websites that Trevor chooses.
- Google
Display Ads will help place Trevor’s ad before customers who already
showed interest in his brand.
- Google
Display Ads will improve Trevor’s customer-service outreach by finding
audiences using his products.
89. Trevor Owns A Manufacturing
Business That Makes Specialized Hiking And Rock Climbing Gear. He Is A Very
Small Player In The Market, But He Is Ready To Scale Up His Business. Which
Google Ads Campaign Type Should Trevor Use To Increase His Brand’s Exposure And
Reach Audiences With Interests In Hiking And Rock Climbing Across The Web?
- Search
- Shopping
- Display
- Video
90. Trina Is Using Automated
Bidding As Part Of Her Google Ads Search Bidding Strategy. Why Might She Prefer
Automated Bidding?
- Location
targeting is not decided by machine learning.
- Machine
learning will choose an ad schedule for campaigns without her input.
- Machine
learning will choose the keywords used to serve her ads to users.
- Machine
learning helps her set the appropriate bid for each and every auction.
91. Using The Performance Planner On A Monthly Basis Allows
You To Optimize Which Two Aspects Of An Account? (Choose Two.)
- Ad
extensions
- Keywords
- Bids
- Ads
- Budgets
92. Viktor’s Been Tracking The Conversions In His Display
Campaign For The Last 30 Days. He’s Had 24 Conversions Over That Time, And
Plans To Use Target Return On Ad Spend (ROAS) As His Automated Bidding
Strategy. Which Type Of Automated Bidding Strategy Will Viktor Be Using?
- Conversion-focused
bidding
- Revenue-focused
bidding
- Consideration-focused
bidding
- Awareness-based
bidding
93. What Are Key Factors To Keep
In Mind When Choosing A Bidding Strategy For Your Campaign?
- Performance,
auctions, and user journey complexities
- Budget,
competition, and user thought processes
- Location,
calls-to-action, and user conversion costs
- Targeting,
auctions, and campaign cost-per-click
94. What Are Two Benefits Of
Automated Bidding? (Choose Two.)
- Higher
CPAs
- Cross
analysis
- Guaranteed
results
- Time
saving
- Competitive
analysis
95. What Are Two Examples Of The
Types Of Audiences You Could Reach When Using Affinity Audiences As A Targeting
Option? (Choose Two.)
- Parents
of infants
- Golf
enthusiasts
- Men
and women, ages 35 to 44
- People
looking to buy a car
- TV
comedy fans
96. What Are Two Reasons A Marketer Might Use Responsive
Display Ads? (Choose Two.)
- Improved
communication: Respond immediately to any website visitor query with an
automated speech system or text.
- Cost-effective:
Get more conversions at a similar cost-per-acquisition.
- Extended
reach: Create ads that serve in most ad slot sizes, into both native and
non-native inventory.
- Insight:
Provides more robust industry data than other ad formats.
- Guidance:
Gives instruction to users on how to adjust ad size, appearance, and
format to fit a specific ad slot.
97. What Are Two Ways Google Ads
Can Fuel Your Business Goals? (Choose Two.)
- Increase
online, in-app, in-person, and over-the-phone sales.
- Enable
premium membership subscriptions.
- Reach
more users by placing ads on all search engines.
- Get
more of the right people to visit your website.
- Cap
the number of ads you pay for, based on your business.
98. What Are Two Ways That
Performance Planner Can Help Reveal The Possibilities Across All Your Google
Ads Campaigns? (Choose Two.)
- Distribution
- Validation
- Simulation
- Instrumentation
- Differentiation
99. What Can Automated Bidding
Help An Advertiser Improve?
- Performance
- Calls-to-action
- Competition
- Languages
100. What Can The Performance
Planner Assist You With?
- To
create an optimized copy of your existing campaign, so that it can be
tested with the drafts and experiments tool
- To
determine which Google Ads features should be enabled to get the best
performance from your campaigns
- To
analyze the search term report and add both keywords and negative
keywords, depending on historical performance
- To
improve return on investment so you can drive more conversions within your
target CPA (cost-per-acquisition)
101. What Can The Performance Planner Recommend?
- Campaign-level
Target CPA (cost-per-acquisition)
- Applying
bid adjustments to specific locations
- Including
or excluding “Google search partners”
- Using
“Target impression share” as an automated bid strategy
102. What Does A Responsive
Display Ad Use In Its Machine-Learning Model To Determine The Optimal
Combination Of Assets For Your Ad Slot?
- Predictions
built from ad portfolio data, aggregated across benchmark businesses.
- Predictions built from your performance history.
- Predictions
built from files exported from your CRM.
- Predictions
built from performance data across your industry.
103. What Does Performance Planner
Automatically Do?
- Uses
machine learning to target new demographics
- Sets
your ad budget for maximum growth
- Forecasts
how your current campaigns will perform in the future
- Recommends
the perfect ad structure for your budget
104. What Is A Key Benefit Of
Smart Display Campaigns?
- Highly
segmented insights are provided for daily campaign deep dives.
- Smart
Display campaigns can automatically create video content.
- A
Smart Display campaign can be created with minimal input from advertisers.
- Display
Network recommendations are generated based on Smart Display campaign
performance.
105. What Is A Valid Recommendation
That The Performance Planner Can Provide?
- Create
alternative versions of best performing ad variations
- Apply
specific bid adjustments to device and location targeting
- Add
a themed group of negative keywords
- Set
a specific target CPA (cost-per-acquisition)
106. What Is One Of The Reasons
Why An Advertiser Should Consider Using Performance Planner On A Monthly Basis?
- A
/ B testing
- Google
Ads are updated automatically
- Click-through
rate averages require planning
- Auctions
fluctuate all the time
107. What Is One Way That Performance Planner Helps Businesses
Increase Sales?
- By
choosing ad types that your target demographic finds most appealing
- By
relying on customer feedback for optimal ad placement
- By
maximizing the number of conversions for a spend scenario
- By
providing a discount on all ads after purchasing a license
108. What’s A Characteristic
Of Responsive Display Ads?
- They
let you create ads that serve in all ad slot sizes.
- They
offer greater control over the way your ads look and feel.
- They
enable publishers to deliver a faster experience using AMP.
- They
help limit ads to banner-eligible slots.
109. What’s A Key Benefit Of
Responsive Display Ads? (Duplicate 1)
- You
can upload your own creative assets.
- You
can upload your own ads using templates.
- You
can set the ads to run in banner-eligible slots.
- You
can choose images from their built-in libraries.
110. What’s A Key Benefit Of
Responsive Display Ads? (Duplicate 2)
- They
have a library of creative assets to match your product.
- They’re
complex to build, giving you total control of how they display.
- They
use a machine-learning model that gives you options for building them.
- They
automatically create ads that serve all ad slot sizes.
111. What’s An Advantage Of Responsive Display Ads?
- They’re
built for performance, reach, and scale.
- They
enable advertisers to control all aspects of their branding.
- They’re
limited to banner-eligible slots.
- They
don’t require you to upload images, videos, headlines, logos, and
descriptions.
112. What’s An Advantage Of
The Reach Of Responsive Display Ads?
- They
automatically adjust your creative asset’s size, appearance, and format to
fit just about any native or non-native ad slot.
- They
automatically adjust your creative asset’s size, appearance, and format to
meet your exact branding requirements.
- They
allow you to manually adjust their size, appearance, and format to meet
your exact branding requirements.
- They
allow you to manually adjust your creative asset’s size, appearance, and
format to fit just about any native or non-native ad slot.
113. What’s An Advantage Of
Using Responsive Display Ads?
- They
offer greater control over the way your ads look and feel.
- They’re
limited to banner-eligible slots.
- They
will automatically create ads from your images, videos, headlines, logos,
and descriptions.
- They
help publishers deliver a faster experience using AMP.
114. What’s One Benefit Of
Using Responsive Display Ads?
- They
can be uploaded.
- They
can run on native inventory.
- They
can meet exact branding requirements.
- They
can respond to manual A/B testing.
115. What’s One Reason To Use A Responsive Display Ad For Your
Campaign?
- You
want to upload your ads.
- You
want to increase control of your ad format.
- You
want to meet your company’s branding requirements.
- You
want to increase ad performance.
116. What’s Provided By Responsive Display Ads?
- Reach,
scale, control
- Complete
creative control and simplicity
- Reach,
simplicity, automation
- Complete
creative control and reach
117. When A Responsive
Display Ad Is Automatically Assembled, What’s Adjusted To Fit The Ad Slot?
- Size,
appearance, and format
- Format,
appearance, and external links
- Format,
image sizes, and external links
- Size,
external links, and font
118. When Deciding Between
Responsive Display Ads And Uploaded Ads, When Would You Opt For Control Rather
Than For Efficiency?
- When
your ads must meet exact branding requirements.
- When
you want ads that serve in all ad slot sizes.
- When
your ad has exceeded budget and you must cut costs.
- When
performance is your primary goal.
119. When Should You Use
AMPHTML Ads? (Choose Two.)
- When
your goal is to provide faster ad experiences.
- When
your goal is to maximize the reach and scale of your campaign.
- When
your goal is maximum creative control.
- When
your goal is to provide safer ad experiences.
120. When Should You Use Responsive Display Ads?
- When
your ads will only be run in banner-eligible slots.
- When
your primary goal is to control the look and feel of your ads
- When
your primary goal is performance.
- When
your primary goal is meeting branding requirements.
121. When Visibility Is The
Campaign Goal, Which Bidding Strategy Should An Advertiser Choose?
- Enhanced
cost-per-click (eCPC)
- Maximize
Conversions
- Target
impression share
- Maximize
clicks
122. Which Display Ad Format
Adjusts To Available Ad Space?
- AMPHTML
ads
- Image
ads
- Responsive
Display Ads
- Uploaded
ads
123. Which Display Ad Format
Automatically Creates Ads From Uploaded Headlines, Logos, Images, And Videos?
- Image
ads
- Responsive
Display Ads
- AMPHTML
ads
- Uploaded
ads
124. Which Display Ad Format
Runs In Both Native And Non-Native Inventory?
- Uploaded
ads
- Responsive
Display Ads
- AMPHTML
ads
- Image
ads
125. Which Display Ad Format
Should You Use If You’re Concerned About Malware And Want A Secure Ad
Experience Across Platforms?
- Image
ads
- AMPHTML
ads
- Responsive
Display Ads
- Search
ads
126. Which Factors Should An
Advertiser Consider When Deciding On A Bidding Strategy?
- Results,
targeted locations, and purchase history
- Customer
search history, competition, and conversions
- User
journey complexities, performance, and auctions
- Ad
schedule and budget
127. Which Group Would You Be
Able To Reach With A Google Display Campaign Using Demographic Targeting?
- Certified
netware engineers
- College
students
- 27-year-old
men
- Residents
of a certain city
128. Which Statement
Accurately Describes The Reach Of Affinity Audiences’ Targeting?
- It
reaches TV-like audiences, based on their lifestyles, interests, and
passions.
- It
reaches people who have the intent to purchase, updated in real time.
- It
reaches past visitors as they browse network websites and use network
apps.
- It
reaches people while they’re actively browsing, researching, or comparing
products and are close to a conversion.
129. Which Statement Is True
About Responsive Display Ads?
- The
ads can meet exact branding requirements.
- The
ads adjust to available screen space when delivered.
- They
offer the advertiser more creative control than uploaded ads.
- The
ads can be manually uploaded.
130. Which Statement Is True
About The Value Of Google Display Ads?
- It
enables advertisers to reach customers searching for specific search
terms.
- It
uses best-in-class automation and bidding to reach millions of users at
just the right moment.
- It
bundles the pillars of a campaign to reach millions of valuable audiences
across the internet.
- It
offers advertisers the most control over the geographic locations where
their ads will be seen.
131. Which Two Are Available
In Google Ads? (Choose Two.)
- Company
targeting, which allows you to serve ads to the people who work for a
specific company you choose.
- Variable
targeting, which allows ads to be served to a subset of users on specified
dates for a set ad price.
- Device
targeting, which allows you to serve your ads to users on desktops, smartphones,
and tablets.
- Heritage
targeting, which allows advertisers to serve ads only to users who have a
specified family history.
- Language
targeting, which lets you reach people with your selected language as
their browser’s language setting.
132. Which Two Statements Are True About How You Can Use
Targeting Options To Optimize A Google Ads Campaign? (Choose Two.)
- Device
targeting allows you to reach customers on any device: desktops, tablets,
and smartphones.
- Occupancy
targeting allows advertisers to serve ads to households with a specific
number of occupants.
- Employment
targeting allows you to serve your ads only to those people who work in a
specified field.
- Location
targeting allows your ads to be served only in the specific geographic
locations you choose.
133. Which Type Of Automated Bidding Strategy Is Enhanced
Cost-Per-Click (ECPC)?
- Conversion-focused
bidding
- Revenue-focused
bidding
- Awareness-based
bidding
- Consideration-focused
bidding
134. Which Type Of Automated
Bidding Strategy Is Target Cost-Per-Acquisition (CPA)?
- Consideration-focused
bidding
- Conversion-focused
bidding
- Awareness-based
bidding
- Revenue-focused
bidding
135. Which Type Of Automated
Bidding Strategy Is Target Return On Ad Spend (ROAS)?
- Conversion-focused
bidding
- Revenue-focused
bidding
- Consideration-focused
bidding
- Awareness-based
bidding
136. While Managing A
Successful Google Ads Campaign, Why Would You Choose Automated Bidding Instead
Of Manual Bidding?
- Because
bid automation is a standard capability in the market that allows a lesser
degree of precision, based on the conversion opportunity of each auction.
- Because
given the dynamic nature of Google’s auctions, the appropriate bid can
often be a moving target that’s challenging to reach at scale when using
manual bidding.
- Because
users’ intent and their likelihood to complete valuable actions for your
business hardly vary based on location, time, or device.
- Because
cross-referencing data with context to establish intent and set the
appropriate bid is a more simple, direct task.
137. Why Does Automating Your
Bid Versus Using Manual Bidding Contribute To A Successful Google Ads Campaign?
- User
intent and likelihood to complete valuable actions for your business do
not vary based on location, time, or device.
- The
appropriate bid can often be a static target that is challenging to reach.
- If
you do not bid efficiently, you could miss valuable conversions.
- The
customer journey has become more complex and therefore bids should be
based on general user behavior.
138. Why Is Using The Performance
Targets Feature After Utilizing The Performance Planner Recommended?
- This
practice allows you to receive detailed insights from Google Analytics
with regards to how website behavior is impacted after applying
Performance planner recommendations.
- This
practice allows you to monitor targets set in the Performance Planner and
to receive alerts and recommendations when a campaign is not on track.
- This
practice allows you to ensure seasonality and budget reallocation are
accounted for future periods so you can prevent your campaigns from
becoming “Limited by Budget”.
- This
practice allows you to fully automate all aspects of account management to
improve the likelihood of meeting performance targets.
139. Why Should Campaigns
With Different Marketing Objectives Be Separated Into Different Performance
Planner Plans?
So that spend is not reallocated
between two different marketing objectives
- To
avoid any potential keyword duplicates between different marketing
objectives
- So
that seasonal trends can be better identified for each individual
marketing objective
- To
prevent campaigns from becoming “Limited by Budget”
140. Why Should Your Business
Use Performance Planner?
- It
validates budgets against other vendors in the same market.
- It
is the only ad budgeting software on the market.
- It
makes recommendations that are validated using machine learning.
- It
helps businesses determine a go-to-market strategy.
141. You Can Leverage Google
Ads’ Automated Bidding Strategy To Help Get The Most From Your Advertising
Budget. What Are Two Benefits Of Using Automated Bidding? (Choose Two.)
- Manual
control
- Machine
learning
- Bidding
suggestions
- Sitelink
extensions
- Auction-time
bidding
142. You Choose Influence Consideration As Your Marketing
Objective And The Similar Audiences Targeting Option For A Google Display Ad
Campaign. In Google Display Ad Campaigns, What Are Similar Audiences Built
From?
- Topics
- Placements
- Keywords
- Remarketing
lists
143. You Manage Marketing For A Small Business On A Tight
Budget, Yet You Need To Reach As Many People As Possible. How Can Google Ads
Help?
- With
Google Ads you always pay using cost-per-reach, predetermined by your
budget.
- Google
Ads saves you time by deciding what your budget will be on a daily basis.
- With
Google Ads, your ads will show on every available search engine.
- With
Google Ads, you can choose a maximum amount to spend per month.
144. Your Company Provides Home Maintenance Services And You
Want To Reach More Potential Customers. You Have A Limited Budget To Work With.
Why Is Google Ads Right For You?
- Your
ads will be placed on all search engines.
- Machine
models automatically determine your advertising budget.
- You
can set your own budget and can change it at any time.
- With
Google Ads you always pay using cost-per-reach, predetermined by your
budget.
145. Your Company Wants To
Have Greater Success Online. What Are Two Ways That Google Ads Can Drive Your
Business Goals? (Choose Two.)
- Place
your business’s ads on every available search engine.
- Boost
your conversions by connecting you to people in the moments that matter.
- Help you reach a wider audience and maximize exposure.
- Coach
your company to fully move to an online-only presence.
- Cap
the number of ads you pay for, based on your business.
146. You’ve Been Tasked With
Marketing A New Line Of Plumbing Services, But You Have A Set Budget That You
Cannot Exceed. Why Is Google Ads A Viable Option?
- Google
Ads allows you to cap the number of ads you pay for, based on your
business.
- Google
Ads guarantees phone calls to your business.
- Google
Ads offers separate auctions for low budgets.
- Google
Ads gives you control over your budget.
147. Zoe Runs A Sports Media Website That Caters To Fans Of
Many Different Types Of Sports. She’s Starting A Google Display Ads Campaign
And Is Considering Methods To Reach Her Sports-Loving Audience. What’s A
Compelling Reason For Zoe To Use Affinity Audiences?
- Affinity
Audiences enables her to show ads to users based on the sports teams they
have an affinity for.
- Affinity
Audiences allow her to reach sports fans who’ve previously visited her
website.
- Affinity
Audiences allow her to reach sports fans who’ve opted in to receive emails
about sports.
- Affinity Audiences allow her to reach sports enthusiasts.
Thank you so much for sharing such a informative and useful blog post. I hope that you and your family will good. I really appreciate you instafasto
ReplyDelete