Google Adwords Video Certification Exam Questions and Answers

This list of Google AdWords Video Advertising Exam Questions and Answers 2020.

1. Where on YouTube can TrueView video discovery ads run?

• Google TV, Google search results, and the Display Network
• YouTube videos and Google search results
• YouTube homepage, YouTube search results and watch pages
• YouTube watch pages and Masthead ads, and Google search results

2. If someone clicks a TrueView video discovery ad thumbnail, where do they land?

• The advertiser’s website
• The video on the YouTube watch page or advertiser’s channel
• The advertiser’s YouTube Masthead
• The ad’s destination URL

3. Matias is thrilled about including video remarketing in his latest campaign strategy to bolster pre-holiday sales of his company’s new toy release. He is eager to re-engage with his prior customers who are exploring his YouTube content. What benefit of video remarketing meets his need?

• It can be set up in Google Ads in a few steps.
• It’s cost-efficient by remarketing to customers based on past behaviors that may offer a higher return on investment.
• It allows for reaching a very broad audience — a scope that includes YouTube, as well as Google’s Search and Display Network.
• It offers the opportunity to target specific customers and create personalized messaging to his audience that has shown interest for similar toys on his YouTube channel.

4. An advertiser can:

• A) remarket video ads from the Google Search Network on the Google Display Network
• B) target viewers who are watching competitors’ ads on YouTube
• C) optimize remarketing by raising bids on topics or channels that generate the greatest ad response
• D) combine an AdWords remarketing list with a video remarketing list

5. Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release. What’s the critical first step he needs to take within Google Ads to start a video remarketing campaign?

• Add the remarketing list to his campaign
• Set the membership duration to Open to ensure he captures all users for an open ended period of time, even new ones
• Link his current Google Ads account to his existing YouTube channel
• Select the viewer actions he wants to target for his list

6. If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?

• Sales and purchase intent lift
• Clicks, calls, and sign-ups
• View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
• Views, impressions, unique users, awareness lift, and ad recall lift

7. Call-to-action (CTA) overlays are compatible with:

• A) TrueView in-stream ads only
• B) TrueView in-display ads only
• C) TrueView in-display ads that are at least 30 seconds long
• D) any TrueView ad format

8. What benefit of advertising with TrueView best serves a new video advertiser hoping to share his niche brand story with just the right audience?

• You can measure your success using the powerful video performance tools AdWords Video Analytics and YouTube Analytics.
• You can tell a personal brand story.
• You can set up a video campaign in just a few minutes.
• You can reach a targeted audience on YouTube and with partners across the Google Display Network.

9. Linking a YouTube channel to a Google Ads account lets you:

• manage one channel from one Google account
• manage multiple channels from one Google account
• use brand accounts to manage many YouTube channels at once or to manage multiple Google Accounts
• manage one channel from one Google account and let multiple people manage a channel

10. What can you use to connect with people based on their purchase intent?

• Customer Match
• Google’s in-market audiences
• Custom affinity audiences
• Similar audiences

11. Cards are a great way to increase engagement with your video ad or brand. Where do you create cards?

• Google Preferred
• YouTube
• Bumper ads
• AdWords

12. Video campaign up and running, check! Now how’s it doing? Holly has just a few minutes to pull some data together on how her audience is responding to the ads. In particular, she wants to know how well her ads are resonating — whether viewers are interacting with the ads they see. What metric should she investigate in AdWords Reporting?

• Viewthrough rate
• Clickthrough rate (CTR)
• Cost-per-view (CPV)
• View rate

13. Yoko wants to re-engage prior customers who’ve visited her YouTube channel but haven’t downloaded the shopping app. What can she identify to make a video remarketing list?

• Users who have subscribed to her company’s video channel, users who haven’t downloaded the app
• Ad impressions, users who have subscribed to her company’s video channel
• Ad impressions, users who have downloaded the app
• Ad impressions, users who haven’t downloaded the app

14. If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?

• Sales and purchase intent lift
• View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
• Clicks, calls, and sign-ups
• Views, impressions, unique users, awareness lift, and ad recall lift

15. Your agency is looking to run a video campaign that has flexible pricing, real-time optimization, and an ad format that allows users to opt out of watching. Where can you implement this campaign?

• AdWords only
• DoubleClick Bid Manager only
• AdWords and DoubleClick Bid Manager
• YouTube

16. True or False: More than one YouTube account can be linked to a Google Ads account.

• A)True
• B)False

17. You’re an agency that needs to know the technical specifications to build and implement your upcoming video campaign. Where can you go to find out how each ad format works, creative submission timelines, technical specifications, reporting, and third-party tracking capabilities?

• Through the third-party request form
• In the AdWords Help Center
• In the Google Display Specifications site
• Through a Google representative

18. The best way to reserve an ad is to:

• A) Create a reservation campaign in AdWords
• B) Contact a Google sales representative
• C) Create a standard video campaign
• D) Enter specifications on the “Reservation” tab

19. How can you launch Google Preferred and/or Mastheads ads?

• Through a Google representative
• In YouTube
• With Brand Lift
• In AdWords

20. What do earned actions measure?

• A) Earned views, earned comments, and earned likes
• B) Earned conversions
• C) Earned visits to the website and earned comments
• D) Earned visits to the website earned views, and earned comments

21. What’s needed for an advertiser to set up a video ad campaign?

• A) A budget for creating professional video ads
• B) A conversion rate of at least 5% on the Google Search Network
• C) A YouTube video
• D) A base AdWords budget in addition to pay-per-click costs

22. An advertiser can use a remarketing tag to target people who’ve:

• A) searched on YouTube for videos about products like hers
• B) set up multiple YouTube accounts
• C) posted videos on YouTube that mention her products
• D) subscribed to or unsubscribed from her YouTube channel

23. How are rich media ads different from other ad formats?

• They are a type of text ad
• They are ads with animation or other types of motion
• They are static image ads
• They are displayed on the Search Network

24. How can an advertiser calculate the view rate of a video campaign?

• By looking at the percentage of viewers who watched the video until the last quartile
• By dividing the number of impressions by the number of clicks
• By dividing the number of views by the number of impressions
• By dividing the number of clicks by the number of views

25. You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google Preferred inventory?

• Through a third-party provider
• Through a Google representative
• AdWords
• YouTube

26. Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action?

• His company’s brand name
• A direct call-to-action (CTA)
• His company logo
• Background music

27. You can see average video-view duration metrics in the:

• Google Analytics
• the “Campaigns” tab in AdWords
• reports in AdWords
• the “Audience retention” tab in YouTube Analytics

28. These people are redefining what it means to be a celebrity by being approachable, conversational, and authentic to millions of dedicated followers. They can activate millions of fans with a click of the “publish” button — and some are sharing the spotlight with brands.

• Fans
• Brands
• Creators
• Networks

29. The standard companion banner size for TrueView in-stream ads on YouTube is:

• 300×80
• 300×600
• 300×250
• 300×60

30. Which can be done in YouTube Analytics?

• Check the conversion volume
• Check engagement reports
• Check the count of TrueView earned actions
• Create remarketing lists

31. People are added to an advertiser’s video remarketing list when they:

• sign in to YouTube
• watch, comment on, like, or share a competitor’s YouTube video
• click a text ad in Google search results
• watch, comment on, like, or share the advertiser’s YouTube video

32. Are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube.

• Companion banners
• TrueView Video Discovery ads
• YouTube Mastheads
• Companion Mastheads

33. TrueView in-stream ads can appear on:

• YouTube Mastheads
• the Google Play Store
• YouTube watch pages
• Google search results and YouTube watch pages

34. What’s an example of a managed placement for a TrueView in-stream ad?

• A website on the Display Network
• All of the listed answers are correct
• A specific YouTube video
• A YouTube channel

35. Video advertising on YouTube lets you:

• use pay-per-report analytics and pay for click-through only
• use free video analytics
• pay a single monthly fee
• use pay-per-report analytics and pay a single monthly fee

36. What does linking an AdWords account to a YouTube account allow an advertiser to do?

• Access additional video reporting metrics
• All of the listed answers are correct
• Create call-to-action (CTA) overlays
• Create a remarketing list

37. TrueView Video Discovery ads run on:

• YouTube video and search pages and the Display Network, home page, channel, watch page
• The Search Network and the Display Network
• The YouTube Network
• The Display Network

38. ads can be created and managed through AdWords.

• TrueView
• Masthead
• TV
• Reserve-bought

39. True or False: To get full access to YouTube analytics, you need to link your AdWords and YouTube accounts.

• True
• False

40. Which of these remarketing lists can be used for a video campaign?

• All of the listed answers are correct
• People who watched certain videos on the advertiser’s YouTube channel
• People who skipped the advertiser’s TrueView in-stream ads
• People who clicked the +1 button on the advertiser’s Google+ page

41. True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.

• False
• True

42. A client who wants to advertise before, during, or after popular videos on the Display Network should:

• add a call-to-action (CTA) overlay to video ads
• add the keyword “video” to relevant campaigns
• bundle display ads for each target audience
• create a video ad campaign

43. True or False: Advertisers can set bids per ad format

• True
• False

44. If someone clicks a TrueView video discovery ad, where do they land?

• The ad’s destination URL
• The video on the YouTube watch page or advertiser’s channel
• The advertiser’s YouTube masthead
• The advertiser’s website

45. Why is average view frequency important to measure?

• It shows how often the average person sees or interacts with the ad
• It lets you continually track conversions
• It tells you how many people are viewing the ad
• It shows you how engaged people are with the ad

46. Which is a best practice for a successful TrueView in-stream ad?

• Include a strong call-to-action so the viewer knows what to do
• Use at least 3 types of targeting to find out which performs best
• All of the listed answers are correct
• Add a frequency cap

47. In which TrueView format(s) can an advertiser use a companion banner?

• watches the entire ad
• clicks and views the first frame of the video
• watches a TrueView in-stream ad after watching a TrueView in- display ad
• shares the ad

48. Where would a call-to-action (CTA) overlay show?

• All of the listed answers are correct
• On videos on your channel
• On TrueView Video discovery ads
• On embedded videos

49. Maria wants to make sure and share her video ads when her target audience is most likely to view them! When setting up her TrueView Standard video campaign in Google Ads, what setting allows her to adjust these parameters?

• Bidding
• Scheduling and Delivery
• Mobile and Tablet options
• Budget

50. An advertiser is charged for viewing a TrueView Discovery ad when someone:

• watches the entire ad
• watches a TrueView in-stream ad after watching a TrueView in- display ad
• clicks and views the first frame of the video
• shares the ad

51. Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?

• Google doesn’t have the mobile ad formats across search, display, and video to persuade our customers.
• Mobile is a behavior and not a technology. The Google Network has massive reach and enables brands to easily tap into these behaviors in real time.
• Google does not provide cross-device targeting at this time.
• TV is the way to go. On mobile alone, TV reaches more 18- to 49-year-olds than YouTube.

52. TrueView Video Discovery ads can run on:

• The Display Network
• The Search Network and the Display Network
• YouTube and the Display Network
• YouTube

53. TrueView in-stream ads and Video Discovery ads appear, respectively:

• before videos and as clickable thumbnails
• as clickable thumbnails and before videos
• to the left and right of videos
• at the top and bottom of videos

54. What are the targeting options for mastheads?

• Visitors to the YouTube homepage in a targeted country
• Affinity, remarketing, and topics
• Affinity and remarketing
• Topics and remarketing

55. What is Google’s programmatic buying platform?

• DoubleClick Bid Manager
• Google Ads
• YouTube
• Google Analytics

56. True or False: You can use contextual targeting with videos.

• True
• False

57. Using a variety of Google tools, Jose was able to glean insight into jean preferences for the area of Chicago in which his new store is opening. However, he has plans to expand nationally! What Google tool could he use to get insight into trends and popularity of products across the U.S.?

• Google Trends
• Google Correlate
• Google Surveys
• Google Shopping Insights

58. Video ads can run on:

• YouTube only
• YouTube and the Display Network
• YouTube and video partner sites and appst
• The Display Network and video partner sites and apps

59. TrueView campaigns can help advertisers optimize for:

• conversions
• clicks
• views and engagements
• impressions

60. Which ad format gives viewers the choice of whether or not to watch your ad, and helps drive brand consideration?

• Google Preferred
• Mastheads
• TrueView ads
• Bumper ads

61. Which can’t be added to a TrueView video?

• A mobile app promo
• A companion banner
• A ticker tape
• A call-to-action overlay

62. In his TrueView discovery ad, Amir wants to invite people to click to watch his YouTube video about a DIY home improvement project. What call to action language gives learners a reason to take action?

• Download this
• Click here
• Learn how to build a table
• Start now

63. A tech-savvy musician, Josef wants to create his first video ad and he has budget to do so! Although he’s a bit concerned about the actual filmmaking part, he is excited to make this ad himself using YouTube’s Director app. Which app feature best supports his need?

• It helps connect him with local filmmakers for hire.
• It offers 100+ ready-to-go video templates designed for a variety of businesses, including his.
• The app is available at no cost to him or any businesses — big or small.
• It’s mobile-friendly, so he can easily create his video footage on the go.

64. What’s the first step when determining the right video solution for your campaign?

• Optimize your campaign
• Choose the video solution that drives that goal
• Determine your campaign goals
• Find the KPIs that measure your goal

65. Mavi wants to do a collaboration with a YouTube star in which she includes her brand’s message in the creator’s video. What type of collaboration does this describe?

• An integrated approach in which the brand collaborates with multiple creators to weave in the brand story
• A creator video in which the brand’s message is integrated or shared via a “shout out”
• A one-off video in which the brand is highlighted
• A series of brand videos in which the creator is mentioned throughout

66. A viewer can skip watching a TrueView in-stream ad after:

• 10 seconds
• 5 seconds
• 2 seconds
• 7 seconds

67. Video ads can appear on:

• Specific YouTube channels
• Websites on the Display Network
• S Specific YouTube videos
• All of the listed answers are correct

68. Which can an advertiser include in a TrueView video ad to increase interactivity?

• A scrolling banner
• An animated GIF
• A blinking border
• A card

69. Sebastien wants to get a good read on how his users are interacting with his videos across different geographies of his target demographic. For example, it would be helpful to know what calls-to-action are driving higher clickthrough rates. In which report of YouTube Analytics would he be able to access this kind of data?

• Watch time report
• Engagement report
• Likes and dislikes report
• Audience retention report

70. A TrueView Video discovery ad needs to be:

• There isn’t a time limit
• about 2 minutes
• less than 30 seconds
• more than 30 seconds

71. True or False: IP address exclusion is not available for TrueView campaigns

• False
• True

72. How can an advertiser set up Google Ads conversion tracking for a TrueView in-stream ad campaign?

• By using YouTube Analytics
• By using Google Analytics
• You can’t measure conversions with the in-stream format
• By creating a Google Ads conversion tracking code

73. True or False: Video ads may appear in videos marked “Private” on YouTube.

• False
• True

74. John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?

• Demographic targeting
• Similar audiences
• Gmail ads
• In-market audiences

75. A click on a companion banner:

• All of the listed answers are correct
• counts as a view even if the person hasn’t watched 30 seconds of the ad
• can direct to a YouTube channel
• can direct to an external URL

76. When is someone added to an advertiser’s video remarketing list?

• When she views the ad
• When she clicks the ad
• When she purchases something from the advertiser’s website
• When she views the ad for the second time

77. Before finalizing the target audience for his next campaign, Sacha would like to find out more about what his potential audience, especially what they think about his product. What Google tool could he use to gain this insight quickly?

• Google Surveys
• Google Trends
• Google Correlate
• Google Shopping Insights

78. Which of these formats can be booked cross-screen (mobile and desktop)?

• Video Mastheads
• Rich Media Custom Mastheads
• Rich Media Layouts Mastheads
• Campaign Source
• Video Media Layout Mastheads

79. A TrueView in-stream ad view is counted when a viewer:

• watches at least 25% of the video
• watches the video until the last quartile
• watches at least 30 seconds of the video or completes it
• watches the video for five seconds or longer

80. With a Masthead ad, an advertiser can reserve:

• YouTube search pages
• Specific channels
• Specific videos
• The YouTube homepage

81. A TrueView in-stream ad view is counted when a viewer:

• watches the entire ad
• Clicks on the ad
• All of the above
• watches the ad for 30 seconds

82. A TrueView in-stream ad view is counted when a viewer:

• lands on the YouTube page where the ad is running
• watches or skips the ad
• engages with the ad, for example, by clicking a call to action
• watches the ad for a second time

83. What’s the view rate of an AdWords campaign that shows 10,000 impressions, 900 views, and 300 clicks?

• 0.2
• 0.11
• 0.09
• 0.02

84. True or False: YouTube remarketing lists can be used with standard text and display ads.

• True
• False

85. What percentage of video views on YouTube come from mobile devices?

• More than 75%
• Almost 15%
• More than 50%
• Almost 25%

86. With YouTube Analytics, you can track metrics on:

• YouTube session length
• cost-per-channel visit
• playback locations
• TrueView ad skip rates

87. TrueView video campaigns can include:

• images
• other video formats
• videos uploaded directly to YouTube
• text

88. What does average view frequency measure?

• All of the listed answers are incorrect
• The average number of channel views
• The average number of times people have viewed the ad
• The average view rate for the ad

89. Which ad rotation option can’t be used for video campaigns?

• Rotate evenly
• Optimize for conversions
• Optimize for clicks
• Optimize for views

90. True or False: Advertisers have to implement a code to use the remarketing feature on AdWords for video.

• True
• False

91. Which of these can be created to run on the Display Network?

• VideoPlus ads
• TrueView and VideoPlus ads
• Lightbox ads
• Homepage expandable Masthead ads

92. An advertiser who wants to target specific categories of video content on the Display Network should:

• add the keyword “video” to the campaign
• add a remarketing list to the campaign
• use AdWords for video
• create a Search Network with Display Select campaign

93. What is masthead billing based on?

• Impressions
• Impressions and clicks
• A flat daily fee
• Clicks

94. What’s the maximum length a TrueView video ad can be?

• 1 minute, 30 seconds
• 30 seconds
• There isn’t a time limit
• 7 minutes

95. What’s the difference between cost-per-click (CPC) bidding and cost-per- view (CPV) bidding?

• The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding B) The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding
• The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding
• The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content — for example by clicking install or watching the first 30 seconds of the ad — with CPV bidding
• The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there’s an impression with CPV bidding

96. Which devices can an advertiser target with a mobile video masthead?

• Android only
• Mobile only
• Both mobile and tablets
• Tablets only

97. If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:

• only on targeted affinity audiences
• only on targeted topics
• on targeted topics and affinity audiences
• only when targeted topics and affinity audiences match

98. Which targeting methods can be used with TrueView ads?

• Remarketing
• Affinity and in-market audiences
• All of the listed answers are correct
• Topics

99. The most effective way to control the number of times someone sees an ad is by:

• Monitoring audience retention metrics with YouTube Analytics
• Setting a lower cost-per-view (CPV) bid at the target group level
• Setting a frequency cap
• Lowering bidding levels

100. If your client wants to pay only when someone views an ad, you should use:

• YouTube homepage ads
• Text ads
• TrueView in-stream ads
• Viewable cost-per-thousand-impressions (vCPM) bidding

101. TrueView video ads can be especially effective for driving what goals?

• Only awareness
• Action and awareness
• Consideration and action
• Awareness and consideration

102. Which is the best tip for optimizing a TrueView video for viewer engagement?

• Add exclusions to the campaign
• Run both an in-stream and a video discovery version of the ad
• Look at engagement rate for targeting and focus on the methods with the highest view through rate
• Increase each target group’s bid by 100%

103. On mobile alone, what platform reaches more 18- to 49-year-olds than any broadcast or cable TV network?

• Google Maps
• Gmail
• YouTube
• Google+

104. Google helps marketers connect with people using what three kinds of data?

• Demographic, purchase intent, and declared
• Declared, social, and offline
• Passion, purchase intent, and personalization
• Declared, matched, and demographic

105. Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?

• The targeting options that were used
• Clickthrough rate (CTR) and cost-per-click (CPC)
• View rate, cost-per-view (CPV), and follow-on views
• View rate and cost-per-click (CPC)

106. To run a TrueView video ad, the video must be uploaded to:

• any video hosting site
• an advertiser’s website
• YouTube, with the privacy settings changed to “Public” or “Unlisted”
• YouTube, with the privacy settings changed to “Private”

107. Your agency wants to run an ad campaign that reaches audiences that are hard to find on TV, impacts customers with engaging formats, and allows your team to measure and optimize their campaigns in near real time. Where can you advertise to accomplish all three of these objectives?

• TV
• Radio
• YouTube
• Your local newspaper

108. You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution will you use?

• Google Consumer Surveys
• Brand Lift
• Google’s reach solutions
• Sales Lift

109. The initial remarketing list size for video campaigns includes users from the past:

• You can’t include visitors from past days
• 15 days
• 30 days
• 540 days

110. targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.

• Topic
• Interest
• Placement
• Contextual

111. An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign. What should you tell her?

• $100.00
• $5
• There is no minimum
• $2

112. _______ is used to measure video campaigns.

• Cost-per-click (CPC) bidding
• Cost-per-thousand-impressions (CPM) bidding
• Cost-per-view (CPV) bidding
• Cost-per-acquisition (CPA) bidding

113. If your client wants a specific reach for a specific price on YouTube, you should use:

• affinity audiences
• TrueView videos ads
• placement targeting
• reservation buying

114. Video remarketing is a way to optimize:

• conversions
• video campaigns
• cost-per-view (CPV) bidding strategies
• bidding strategies

115. What are best practices for creating a TrueView in-stream ad?

• Provide clear next steps so customers can take action
• All of the listed answers are correct
• Deliver the most important message early in the video
• All a call-to-action (CTA) overlay

116. True or False: The standard banner size supported by YouTube is 300×250.

• False
• True

117. True or False: Advertisers can implement a remarketing tag for mastheads

• False
• True

118. True or False: Advertisers cannot combine AdWords remarketing lists with a video remarketing list created in YouTube.

• True
• False

119. Why should a YouTube account be linked to a Google+ page?

• So your video ads appear on Google+, too
• To get a “YouTube” tab on the Google+ profile and for auto-sharing of uploads to Google+ with customized posts
• To get a “YouTube tab” on the Google+ profile
• For auto-sharing of uploads to Google+ with customized posts

120. Using advanced campaign settings, YouTube remarketing, and call-to- action overlays (CTAs) are all tips for optimizing:

• bidding strategies
• video ad campaigns
• cost-per-view (CPV) bidding strategies
• TrueView Video Discovery ads

121. True or False: AdWords for video is only recommended for branding.

• True
• False

122. Which video ads can be created with AdWords for video?

• Homepage expandable masthead unit
• TrueView ads
• Engagement ads
• InVideo ads

123. Which should be considered when analyzing campaign performance of different TrueView video ad formats?

• Quartiles only
• View rate and quartiles
• View rate only
• Quartiles and website clicks

124. When setting up targeting groups for video ads, it’s most effective to:

• select a maximum of 3 targeting groups
• target narrowly by demographic groups, topics, or interests
• select at least 5 advanced audience options
• target broadly by demographic groups, topics, or interests

125. Frequency capping counts include:

• only impressions that led to clicks
• all impressions appearing in an ad position of “1”
• all impressions, including those that weren’t viewable
• only impressions that were viewable

126. How much did the amount of time people spend watching video on the internet grow between the end of 2013 and the end of 2014?

• 28.5%
• 38.5%
• 18.5%
• 48.5%

127. A video targeting group:

• combines a video ad with a display ad for the best exposure
• mixes and matches targeting settings for the best exposure
• combines several of a campaign’s targeting groups for the best exposure
• places multiple video ads from a campaign on select websites

128. Which of the following can be targeted when building a mobile video masthead?

• YouTube.com
• All of the listed answers are correct
• An iOS app
• An Android app

129. Which is true when creating a targeting group for a video campaign?

• You can see estimates for views and average cost-per-view (CPV) values
• All of the listed answers are correct
• You can customize bids per TrueView ad format
• You can enable targeting groups for certain ads

130. How is a user added to a video remarketing list?

• After five seconds of the video.
• When a view occurs.
• When the user clicks the video.
• When the user purchases something from the advertiser’s website.

131. On average, how long does it take for a video ad to get approved?

• Video ads are instantly eligible to show on YouTube and the Display Network
• 1 business day
• 2 hours
• 10 business days

132. --------is used for video campaigns.

• Cost-per-click (CPC) bidding
• Cost-per-view (CPV) bidding
• Cost-per-thousand-impressions (CPM) bidding
• Cost-per-acquisition (CPA) bidding

133. What’s the maximum number of targeting groups you can create in a video campaign?

• There isn’t a limit
• 10
• 50
• 1

134. Linking a YouTube channel to a Google+ page lets you:

• manage one channel from one Google account and let multiple people manage a channel
• manage multiple channels from one Google account and let multiple people manage a channel
• manage one channel from one Google account
• manage multiple channels from one Google account

135. TrueView video discovery ads run on:

• YouTube homepage, channels, watch pages, and search results, and the Display Network
• YouTube videos and search results, and the Display Network
• YouTube watch pages and Masthead ads, and Google search results
• Google TV, Google search results, and the Display Network

136. With TrueView in-stream ads, an advertiser pays:

• on a cost-per-thousand-impressions (CPM) basis
• when the viewer watches at least 30 seconds of the video or completes it
• only when the viewer clicks the video
• when the viewer watches five seconds of the video

137. -------ads can show on YouTube search results before they’re approved, but they can’t run on YouTube or the Google Display Network until fully reviewed and approved.

• Approved
• Eligible
• Paused
• Disapproved

138. _________targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.

• Contextual
• Placement
• Interest
• Topic

139. With AdWords for video, an advertiser can target:

• Websites on the Google Display Network (GDN)
• All of the listed answers are correct
• Specific YouTube channels
• Specific YouTube videos

140. Which is a tip for optimizing a TrueView video for viewer engagement?

• Increase each target group’s bid by 100%
• Add a call-to-action overlay
• Add exclusions to the campaign
• Run both an in-stream and an in-display version of the ad

141. True of False: Advertisers can use call-to-action overlays (CTAs) for free.

• False
• True

142. With TrueView Video Discovery ads, advertisers can target:

• The Google Display Network (GDN).
• YouTube and the Google Display Network (GDN).
• All of the listed answers are incorrect.
• YouTube.

143. True or False: TrueView in-stream ads and TrueView in-display ads can be in the same AdWords for video campaign.

• False
• True

144. TrueView Video Discovery ads run on which YouTube pages?

• Search only
• Home, watch, and search
• Home, watch, and subscriptions
• Watch only